Culture and Tourism
ITPN, UNWTO Harps On Digitalization Of Tourism Operations, Collaborates With Communication Ministry
Joel Ajayi
In addressing current challenges and trends of the tourism industry, the United Nations World Tourism Organization (UNWTO) is focusing on innovation, education, digital transformation and investments as strategies to apply in generating new business opportunities that will ensure global competitiveness, growth and sustainable development of the tourism sector.
This is in line with the vision and objectives of the Secretary General of the UNWTO, Mr. Zurab Pololikashvili as part of his new priorities to harness innovation and digital advances that will provide tourism with the opportunities to improve inclusiveness, local community empowerment and efficient resource management within a wider sustainable development agenda.
To achieve the set objectives, the UNWTO is proposing hosting of forums by sectoral stakeholders of the industry across the globe at local, national, regional and international levels to create synergy through collaborative actions between governments, academia, corporate organizations, micro, small and medium enterprises (MSMEs), investors, business support partners, etc., to provide understanding of current social trends and customer needs.
Back here in Nigeria, the Institute for Tourism Professionals of Nigeria (ITPN) is catching in on the digital transformation quest of the UNWTO to drive the nation’s tourism industry with a collaborative partnership with the Federal Ministry of Communication and Digital Economy and its agencies aimed at, not only to serve the digitalization needs of the tourism industry, but help achieve the goals of the Ministry in the promotion of digitalization in every sector of the Nigerian economy.
National President of ITPN, Chief Abiodun Odusanwo who revealed this to newsmen in Abuja on Wednesday, noted that as part of the Institute’s efforts to promote the use of digital technologies for the benefit of tourism operations in the country, it will focus part of its promotional activities more on ways and means of harnessing innovation and digital advances that will provide opportunities for inclusiveness, local community empowerment and efficient resource management in the tourism industry of the country as envisaged by the UNWTO.
He noted that within the scope of the sustainable development agenda as the focal point of global attention in line with the UNWTO program, ITPN will explore all avenues to drive the Nigerian tourism digitalization process through creative innovation and entrepreneurship that will maximize the potentials of the sector in terms of economic growth, job creation and sectorial sustainable development.
The Institute for Tourism Professionals of Nigeria is the Nigerian premier national certification and professional membership body for hospitality, travel-tourism and allied occupations. It represents members working in the public, private and non-profit making organizations which ensures the highest standards of professional competence of practitioners in the Nigerian tourism industry.
Driving the advances of digitalization of the Nigerian tourism industry the Institute further hopes to come up with a forum specifically dedicated to tourism tech adventures where key players and critical stakeholders in the industry are expected to brainstorm and key into such activities as investment fora, startups boot-camps, one-on-one networking between startups and investors, etc., all geared towards creating a digital operation climate for the Nigerian tourism industry.
Creative Industry
CAFA Targets $500bn Fashion Economy At Canex Wknd 2026
Joel Ajayi
The Confederation of African Fashion (CAFA) will present its roadmap to grow Africa’s fashion economy from an estimated $30 billion to $500 billion at CANEX WKND 2026 in Lagos.
Marking its first anniversary on November 5, CAFA will unveil a joint stand with the Federal Ministry of Art, Culture, Tourism and the Creative Economy at the Wole Soyinka Centre for Culture and the Creative Arts, formerly the National Arts Theatre, on November 5, 2026.
CAFA President, Aare (Prof.) Lai Labode, said the institution works with African governments to align sourcing, production, trade and intellectual property policies, ensuring African creativity generates greater value for African businesses and communities.
Nigeria became the first country to sign the African Fashion Industry Growth Charter on November 5, 2025, when the Honourable Minister Barr. Hannatu Musa Musawa signed on behalf of the Federal Government.
Speaking ahead of the unveiling, Minister Musawa said: “Afroliganza seeks to build a structured, values-driven fashion economy rooted in African heritage, led by African institutions, and positioned for global impact.”
On employment potential, the minister emphasized that Investment in fashion will create millions of jobs, particularly for women and youth.
Registered in Rwanda, with an office in Kigali and a desk at the Federal Ministry of Arts, Culture, Tourism and the Creative Economy, CAFA is also working with Nigeria’s Ministry of Foreign Affairs towards African Union adoption of the Charter. Rwanda is progressing towards becoming its second participating country and the first in East Africa.
Its first year saw fifty nations gather at the Egbaliganza-Lisabi Festival in Abeokuta and a signed MoU with Türkiye’s ASRIAD.
CAFA’s programmes promote processing African raw materials into finished apparel locally. ‘Own What We Create’ addresses intellectual property protection, while the CAFA Certified Seal and CAFA Heritage Mark support standards and authenticity. African Global Fashion Houses are currently being established across international markets.
The African Global Fashion Games will debut in Nigeria in 2028, bringing designers together under national colours. Held every three years, the Games will alternate between African and international hosts, combining competition with investor meetings, deal signings and policy discussions. Its Instant Craft event gives competing nations identical materials and a fixed clock, placing skill at the centre of the contest.
CAFA is inviting creatives, fashion designers, artisans, diplomats, economists, investors and policymakers to its CANEX stand. Visitors can explore the roadmap, ask questions and identify opportunities to contribute through design, manufacturing, investment, research, trade and international partnerships. The stand will be open daily from November 5 to 8.
CAFA calls on the African Union to adopt the Charter, and governments to sign the Games Register and form national teams.
“Fashion has always told the world who Africa is. Now Africa will decide what fashion pays,” Aare Prof. Lai Labode said.
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