Connect with us

Featured

Job Creation: Minister Directs NBC To Implement Measures To Re-position Broadcast Industry 

Published

5 years ago

on

Joel Ajayi
The Minister of Information and Culture, Alhaji Lai Mohammed, has directed the National Broadcasting Commission (NBC) to immediately implement measures aimed at re-positioning the broadcast industry to creating jobs, promoting local content, boosting the advert industry and bringing the broadcast
industry up to par with the best practices from around the world.
In a statement issued in Abuja on Thursday, the Minister said the directive becomes necessary following the submission of the report of the committee which he set up to work out the modalities for
implementing the recommendations approved by President Muhammadu
Buhari to re-position the broadcast industry.
According to the statement, following my satisfaction with the report which was very
professional and detailed, I wish to direct the Commission to take the necessary measures to effect the implementation of the various
provisions therein. This directive covers the provision for the regulation of the web and online TV/radio; regulation of international broadcasters beaming signals into Nigeria; hate speech; human resourceand staff welfare; funding for the reforms implementation; monitoring; Independence of the Regulator and ease of issuing Licenses  as well as competition and monopoly issues,”
Major highlights of the Minister’s directive include new regulations to compel broadcasters to utilize the content and services of Nigerian independent producers, in fulfillment of the regulatory requirements for 70% local content, rather than the current abuse of the rulesbwhich allow many loopholes for the production of such content in j the outside Nigeria.
This will empower local producers with proper funding and investment, enhance foreign collaborations, develop  local industry, raise the standard of local productions and ultimately lead to job creation.
The new regulations will also ensure that producers of content are paid promptly for adverts and sponsored content placed on all TV, Radio and broadcast platforms, ensure that the production of adverts are localized to create and promote local production and, where it is not, to attract a charge every time such an advert is aired, with the charge being put into a fund to help develop local expertise in production.
For musical content, a new regulation will ensure that broadcasters are prevented from illegal and unpaid use of musical works without payment of the applicable license fees and/or royalties required by music rights owners.
Similar provision will prohibit exclusivity of sporting rights in
Nigeria, as a new regulation now mandates broadcasters and exclusive licensees to share such rights with other broadcasters to boost reach and also maximize utilization by all broadcasters of premium content, in order to grow their platforms and investment in other content.
”This regulation prevents the misuse of monopoly or market power or anti-competitive and unfair practices by a foreign or local broadcaster to suppress other local broadcaster in the television and Radio markets, having removed exclusivity from all content in Nigeria
and mandated the sharing of all content upon the payment of commercially viable fees,” the Minister said.
He expressed the confidence that the new regulations, which are due to come into effect this month, will re-energize the broadcast industry, deliver real value in the sector and grow the creative industry for
the benefit of the practitioners.
facebook Share on Facebook
Twitter Tweet
Follow Follow us
Related Topics:
Continue Reading
Click to comment

Leave a Reply

Your email address will not be published.

Featured

NSF: Oparaoji, Ekpeyong, Quadri Gear Up for Tough Quarterfinal Clashes in Abeokuta

Published

1 week ago

on

May 23, 2025

By

Joel Ajayi

The tennis courts at the ongoing National Sports Festival in Abeokuta are buzzing with intensity as the competition hits the quarterfinal stage in both the men’s and women’s singles events, following a gripping round of 16.

Men’s Singles Quarterfinals:

Abubakar Yusuf of FCT will square off against Rivers State’s Abua Canice. Yusuf booked his spot with a 4-0, 4-2 win over Ehigiamusoe Endurance of Edo, while Canice cruised past Azi David 4-1, 4-0.

Bayelsa’s Uche Oparaoji faces Adeleye Daniel of Ekiti in a clash of skill and strategy. Oparaoji outclassed Urenyang Nuhu of Taraba 4-1, 4-2, just as Adeleye powered past Kaduna’s Ibrahim Sulaiman with the same scoreline.

In one of the most anticipated ties, Danjuma Lucky (FCT) will lock horns with Bayelsa’s top seed David Ekpeyong. Danjuma came through a thrilling contest against Ekiti’s Abamu Matthew, rallying to win 1-4, 4-2, 10-5, while Ekpeyong dominated Taraba’s Rubi Toba 4-0, 4-2.

Home favourite Christopher Bulus of Ogun will battle Edo’s Michael Chima for a semifinal ticket. Bulus swept past Rivers’ Timibra Godsgift 4-1, 4-0, while Chima triumphed over Delta’s Iloputa Ikechukwu in a straight-set win.

Women’s Singles Quarterfinals:

Delta’s Barakat Quadri, fresh off a 4-1, 4-0 win over Rebecca Ekpeyong of Bayelsa, will face rising star Emmanuel Bright of the IJA (Invited Junior Athletes), who overcame Rivers’ Maxwell Timipre 4-2, 5-3.

Edo’s Omotayo Blessing will battle Akwa Ibom’s Udoffa Mary in what promises to be a fiery encounter. Omotayo brushed aside Ekiti’s Adeusi Jesutoyosi 4-0, 4-1, while Udoffa outplayed Moses Favour of Kaduna 5-3, 4-0.

Elsewhere, Ogunjobi Success of Ekiti will test her mettle against Aina Goodnews of IJA, and Akwa Ibom’s Etoro Bassey faces Ogun’s Yakubu Ohunene in a South-South vs South-West showdown.

With the quarterfinals locked in, tennis fans are in for a thrilling ride as the battle for medals intensifies under the Abeokuta sun.

facebook Share on Facebook
Twitter Tweet
Follow Follow us
Continue Reading

Trending

error

Enjoy this blog? Please spread the word :)