Creative Industry

Nat. Theatre Redevelopment Project: Minister Commends PMB On Commitment To Creating Opportunities For Youth

Published

6 years ago

July 12, 2020

Joel Ajayi

The Minister of Youth and Sports Development, Mr Sunday Dare, has praised President Muhammadu Buhari for renewing his commitment to providing opportunities for the Nigerian Youth. He described the President’s call for investment in projects that will directly benefit young people as visionary and timely.

The Minister made this known on Sunday July 12th, in his remarks at the event to handover the National Theatre, Iganmu, Lagos, to the Central Bank Nigerian (CBN) and the Bankers Committee for its redevelopment into the Lagos Creative and Entertainment Centre.

“Today’s event is another giant step towards strengthening President Muhammadu Buhari’s commitment to create opportunities for our teeming Youth. For me, this project fits perfectly into his challenge to me to seek out and collaborate with willing partners to keep the Nigerian Youth busy. The potentials of this four component New National Theatre is massive in job creation for our Youth, talent discovery and development, revenue generation and as an innovation and technology hub.

“With the pandemic still biting hard at our nation and the world at large, this project is a much needed shot in the arm to vaccinate our Youth against the multi-headed challenges of unemployment, criminality and the negative impressions forced on them by the very few unscrupulous individuals, who have chosen a life of crime on the international scale.”

The event was attended by the Minister for Information, Culture and Tourism, Alhaji Lai Mohammed; the Governor of Lagos State, Mr. Babajide Sanwo-Olu; the CBN Governor, Mr. Godwin Emefiele; and the Chairman of the Bankers Committee, Mr. Herbert Wigwe.

Mr. Dare thanked the Bankers Committee for their will to invest in the Youth, saying it was worth the risk. He added that the creative industry in Nigeria which is fueled by the energy and imagination of the Youth, is a lucrative venture.

“It is now commonplace to hear music produced by our Youth in shopping malls of Dubai, New York, London, and Moscow amongst other great cities of the world,” he said. “In terms of downloads, Nigerian artistes like WizKid and Davido are punching at a global level. From the Royal Albert Hall to 02 Centre in London, to virtually all African capitals, sold out audiences in some cases exceeding 35,000 people have paid premium prices to see these amazing home-grown Nigerian products perform. The value chain they lubricate – from legal specialists, logistics, video/graphic artists, fashion, broadcast engineering and much more – are extensive.”

The National Theatre property and the entire land was officially handed over by Alhaji Lai Mohammed since the establishment is under his ministry, which is in a partnership with the Lagos State Government, the Bankers’ Committee and the Ministry of Youth and Sports Development on the project. The project, which is to be completed in 18 – 22 months, would convert the National Theatre to a creative village, with four other pillars, including a pillar for the film industry; one for the music industry, one for fashion and another one for Information Technology.

“One strand that binds the millennial generation is their love for the creative arts and entertainment. These are the lifeblood of the new millennial economy,” Mr. Dare said. “Despite the crowded global market, Nigerian Youth have excelled with their music permeating every corner of the globe. They are etching the Nigerian brand in the consciousness of their generational peers, as a country that can produce the very best. For each of the examples given, there are millions amongst our Youth with talents, innovative ideas and skills, who are unable to access much needed technology and credit. They all need their country’s support. That support pipeline is born today.

“The Nigerian Youth represents a critical component in propelling the world towards attaining the sustainable development goals.”

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Creative Industry

NTDA Moves to Transform Gelede Festival into a National Cultural Event with Igbobi-Sabe Kingdom

Published

1 week ago

April 27, 2026

The Gleamer

Cyril Ogar

The Director-General of the Nigerian Tourism Development Authority (NTDA), Ola Awakan paid a courtesy visit to the Igbobi-Sabe Kingdom, Yaba as part of efforts to strengthen collaboration for cultural tourism development.

The delegation was received by His Royal Majesty, Oba Owolabi Adeyemi Adeshina Adeniyi (Maforunyomi I), the Onisabe of Igbobi-Sabe Kingdom, Yaba; Olori Mosunmola Anike Adeniyi; the Bales of the kingdom; and members of the White Cap Chiefs. The visit commenced with a vibrant cultural procession by the revered Gelede Masquerades, showcasing the rich heritage of the community.

Addressing the Director-General, the monarch applauded him for honouring the invitation and commended his efforts in leveraging his office to drive innovation within Nigeria’s tourism sector.
The monarch applauds the NTDA Boss for his initiatives towards repositioning the country’s cultural heritage on a global stage.

Oba Adeniyi further expressed his interest in fostering a strategic partnership between the Igbobi-Sabe Kingdom and the NTDA, emphasizing the community’s readiness to actively participate in ongoing efforts to develop and promote tourism across the country.

He highlighted key cultural assets within the kingdom, including the Gelede Masquerades; an important cultural symbol associated with fertility and childbirth; and two ancient iroko trees within the community, each over 250 years old.

In response, the DG appreciated the traditional ruler for the invitation, honour, and warm reception, stating that the visit was not only culturally enriching but also strategically important to the Authority’s mandate.
He continued by emphasizing the role traditional institutions play in advancing Nigeria’s tourism sector.

He stated that effective storytelling is essential to unlocking the value of cultural heritage, explaining that documenting and sharing the stories behind cultural elements such as the Gelede Masquerades and the ancient iroko trees would enhance their appeal to both local and international tourists.

The NTDA DG further proposed featuring Igbobi-Sabe’s tourism assets in the ongoing NITOUREY Project, the first-ever tourism dedicated streaming platform in Africa aimed towards showcasing Nigeria’s rich and vibrant tourism assets to the world.

The meeting proceeded with a guided tour of one of the iroko tree sites located in Abule Ijesa, Yaba, where the Director-General observed that the site holds significant potential for recognition as a UNESCO World Heritage Site.

He encouraged the traditional ruler to work closely with the NTDA in developing initiatives that would revitalize the historic landmarks, positioning them as prominent symbols of Nigeria’s cultural tourism.

The Director-General received royal blessings from the Monatch who wished him wisdom and success in his tenure, while expressing confidence in his leadership and vision.

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