Creative Industry

NCAC, Stakeholders Looking Beyond COVID-19 Chart Way Forward For Creative Industry

Published

6 years ago

May 15, 2020

Joel Ajayi

At a time of huge uncertainty across all sectors, many are trying to understand the ongoing impact of COVID-19 on the workforce. In the creative industry, there is a particular ambition to understand what this looks like, with important features of the sector like public venues, Travel, Arts and Crafts, Museum and micro-businesses, particularly threatened by the pandemic.

While other sectors are battling on how to overcome the negative impact of this pandemic COVID-19, NCAC is already thinking outside the box by galvanizing all the stakeholders across the globe, strategizing on how the creative industry can flourish more after the pandemic.

The roadmap for setting a proper agenda and the way forward for creative industry in the country was undertaken at the inaugural Zoom conference meeting put in place by the National Council For Arts and Culture (NCAC) and various stakeholders, on Thursday, where every stakeholders home and abroad actively participated .

In their numbers, over 100 stakeholders are preparing for life after COVID- 19 that has dealt a major blow to all sectors in the world.

The meeting which provided to all stakeholders in the creative sector opportunity to chart the way forward for the sector, especially at this time of paralized country’s economy.

Participants include all stakeholders in the sector; the National Association of Nigeria Travel Agencies (NANTA) the Federation of Tourism Association of Nigeria (FTAN), NTDC, Actors, Actresses, media, visual Artist, National Art and Gallery, National Commission for Museum and Monument, Bangladesh Ambassador and all other captains of the industry actually made contributions that will soon forge the creative industry forward in the country.

The Convener, and Director- General of the NCAC , Otunba Olusegun Runsewe, stated that, the interest and the objectives of the meeting is to move creative industry forward and see how to inject more lives to the sector in Nigeria.

He said, creative industry is the greatest employer of labour in the country and has greatly been affected by the COVID-19.

According to him, COVID-19 has come, and damage has been done but how do we get out of it?

“The whole world is on zero tourism, its now left for us, to see how to come together and fix our own creative industry to the advantage of every Nigerians.

“One of the reasons for the Zoom conference meeting is to see how to make creative industry relevant, we must tell the world that we are doing something.

“There is need for creativity industry to think outside the box and we are ready to lift the face of creative industry in Nigeria.

“This programme is very key, the inaugural zoom conference meeting is to set agenda for Creative sector and the way forward.”

He, However lamented the non-recognition of tourism and culture sector on the part of the government saying, for the creative industry to grow, the leadership of the country must believe in culture by giving the needed attention.

Otunba Runsewe, therefore disclosed that, the brainstorming meeting is a continuous process that will be taking place every Saturday of the week, where different guest speakers will be present to discuss roadmap that will bring growth and development in the creative sector.

While Speaking the guest speaker, Mr Isreal Eboh, eloquently answered all the questions raised by all participants, assuring that better days are ahead of creative industry in Nigeria, if all hands are on deck.

He said :”Federal government should see creative industry as an alternative contributor to the Nigeria’s GDP, by creating Ministry of Culture, where policy, decision and budget can be drawn by culture professionals.

“We should stop decieving ourselves, in Nigeria, culture is not given the needed attention, that is why our cultures are not recognized.”

Making his contribution, A visual Artist, Idowu Sonaya lauded an idea of having database for all people involved in the sector, saying that, creative sector is capable of turning things around for the conntry, if palliative is given to sustain personnel involves.

“Let CBN make incentives available to the creative industry, let them remove collateral that remains an obstacle in assessing such incentives; the gallery owners, the arts and all other units need support to strive.

He equally suggested that the awareness and international support to market products, and avenue for proper broadcast of all the products should be put in place.

As for Fred Amata, he expressed that creative industry can make Nigeria a better place, if all stakeholders come together as one, he therefore sought for the support of everyone to ensure the sector take its place in the country.

Also, Mr Rockson Igelige, stated that physical display or gathering of people in spot might be difficult for now, saying that, there is need to be technology-driven, by ensuring the proper market, our product online. “It’s online that is reigning now, and we must begin to prepare our minds towards it.” He hinted.

Mr Igegile equally said that there is need for domestication of the creative industry law to reduce infringement and copyright; “We need to domesticate some of our laws, if we don’t do that, it will amount to copyright of our works.”

Some stakeholders as well, agreed that merging of agencies in the culture sector cannot proffer solution to the sector, but rather, the readiness of all stakeholders to take up new challenges remain the only antidote to the sector’s challenge in the country.

It would be recalled that, NCAC under the leadership of Otunba Runsewe have distributed countless of face masks, sanitizers to various media houses, Nigeria Police and rest of Nigerians as a way of showing support to many in the counry during the pandemic COVID-19 in the country.

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Creative Industry

FG Backs MyCityApp Launch of 100-Day Tourism Calendar to Drive $100bn Economic Growth

Published

2 weeks ago

September 15, 2026

The Gleamer

Joel Ajayi

The Federal Government has thrown its weight behind the launch of MyCityApp, a Nigerian city discovery and tourism platform designed to aggregate festivals, concerts, cultural events and lifestyle experiences into a single digital calendar.

The platform, which flags off the 100-Day Tourism Calendar, was unveiled on Monday at the Ember2Remember National Stakeholders’ Conference in Victoria Island, Lagos, with the initiative targeting Nigeria’s estimated $100 billion tourism and creative economy opportunity.

In a statement issued on Tuesday in Abuja by the Media and Publicity Adviser to the Minister of Art, Culture, Tourism and the Creative Economy, Nneka Ikem Anibeze, the ministry said the conference was aimed at mobilising public and private stakeholders to transform the September-to-December festive period into jobs, investment and economic growth.

Speaking at the unveiling, the Minister, Hannatu Musa Musawa, said millions of visitors travel across Nigeria every year to celebrate, reconnect and experience the country’s diverse culture, stressing that the festive season could be deliberately organised and monetised to strengthen tourism’s contribution to the economy.

“This initiative is about moving beyond the traditional concept of a festive season. It is about deliberately organising, packaging, promoting, and monetising one of the most economically active periods in our national calendar,” Musawa said.

She noted that every visitor generates economic activity across several sectors, including aviation, transportation, hospitality, restaurants, entertainment, retail, technology, artisans and local communities.

The Minister commended MyCityApp Chief Executive Officer, Mrs Ifeoma Chukwu, for her vision and commitment to the initiative.

She urged state governments, event organisers, tourism operators, hospitality businesses and other stakeholders to list their festivals, concerts, exhibitions, food experiences, cultural celebrations, fashion and sporting events on the national calendar.

Musawa said the platform would enable Nigerians, members of the diaspora and international visitors to discover tourism and entertainment experiences across the country from a single, credible source.

Earlier, Chukwu said Nigeria’s rich cultural heritage and creative sector provided enormous opportunities for tourism-driven economic growth.

She cited the contributions of tourism to the economies of countries such as Spain, France and the United States, arguing that Nigeria could equally build a $100 billion tourism economy.

Also present were Lagos State Commissioner for Tourism, Arts and Culture, Toke Benson-Awoyinka; Enugu State Commissioner for Culture and Tourism, Ugochi Madueke; NCAC Director-General, Obi Asika; National Gallery of Art Director-General, Ahmed Sodangi; ARCON Director-General, Dr Olalekan Fadolapo; and MTN Nigeria CEO, Dr Karl Toriola.

MyLagosApp and MyCityApp will serve as the digital engines of the calendar, distributing events through a 360-degree media ecosystem to audiences in Nigeria and the diaspora.

Stakeholders were encouraged to upload their events on MyCityApp to participate in the national tourism calendar urging them to upload events on http://www.MyCityApp.io.

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