Creative Industry
New Data Mapping Report Reveals Opportunities in Creative Sector
Joel Ajayi
The Federal Ministry of Art, Culture, Tourism and the Creative Economy has published the Creative Economy Data Mapping Report, a landmark study that provides a comprehensive overview of opportunities across Nigeria’s creative economy value chain.
The report was unveiled at the Creative Industries Economic Coordination and Investment Summit organized by the British Council in Lagos on Thursday, as part of activities to mark the 2025 Creative Economy Week.
The data mapping report highlights opportunities and areas for investment in film, music, fashion, design, digital content, tourism, and cultural infrastructure. It also identifies areas where financing, infrastructure, and investment are most urgently required while spotlighting priority sectors with the potential to become powerful engines of economic expansion.
This marks a crucial step towards achieving the Ministry’s goal of creating two million creative economy jobs by 2030 under the Renewed Hope Agenda and serves as a roadmap for private sector actors, investors, and government agencies to navigate opportunities and drive growth in the creative and cultural sectors.
The report will serve as a practical tool for private sector actors, investors, and government agencies to navigate opportunities and drive growth in the creative and cultural sectors, providing a data-driven approach to inform decision-making.
Creative Industry
Musawa Highlights Art and Culture as Drivers of Public Sector Excellence at Legislative Mentorship Session
Joel Ajayi
The Minister of Art, Culture, Tourism and Creative Economy, Hannatu Musa Musawa, Esq., has emphasized the importance of integrating art and culture into public-sector excellence in Nigeria.
In a statement issued on Thursday in Abuja by the SA Media & Publicity, Office of the Honourable Minister, Federal Ministry of Art, Culture, Tourism and Creative Economy Nneka Ikem Anibeze, Phd.
Musawa made this known while addressing trainees at the 4th Legislative Mentorship Initiative (LMI), held at the National Institute For Legislative and Democratic Studies, Abuja on Thursday.
Themed ‘Building the next generation of Public Sector Leaders’, Minister Musawa highlighted art and culture as essential tools for national cohesion and identity, economic development and job creation, innovation and civic engagement, sustainable development, and projecting Nigeria’s soft power and global identity.
She noted that Nigeria’s rich cultural heritage is a unifying force that binds different ethnicities and elaborated on how Art and Culture is key to public-sector excellence in Nigeria.
“First, embracing and promoting art and culture helps to forge national cohesion and shared identity among Nigeria’s diverse populations. Integrating culture into public policy and governance transforms the creative and cultural sectors into engines of economic development, job creation and diversification. Cultural industries including crafts, music, film, design, heritage tourism can generate livelihoods, attract investment, expand exports, and reduce overreliance on a narrow set of economic activities.
“A society that values creativity and cultural expression tends to produce more resourceful citizens, fosters cross-cultural dialogue, and encourages public servants to be more adaptive, empathetic, and culturally aware while prioritizing culture and creative economy in public policy through frameworks, institutions, and infrastructure, demonstrates long-term vision and commitment to sustainable development,” Musawa said.
The Minister called for supportive policies, enabling legislation, and sustained commitment to fulfill this vision, including laws that protect intellectual property, incentivize investment in creative infrastructure, and integrate arts and culture into education and community development.
“Embedding art and culture at the heart of governance and public-sector planning is not a luxury, it is a necessity. It builds unity, drives economic growth, fosters innovation, strengthens institutions, and ensures that development respects and reflects the soul of the nation,” she emphasized.
Musawa thanked the founder of the Legislative Mentorship Initiative (LMI), Rt. Hon. Femi Gbajabiamila, Chief of Staff to the President, Bola Ahmed Tinubu, for his inspiring vision and unwavering commitment to cultivating Nigeria’s future public-service leaders.
Other speakers at the Legislative Mentorship Initiative include the Director General, Centre for Black and African Arts and Civilization Aisha Augie, Nigerian photo-journalist and documentary photographer Bayo Omoboriowo, Amb. Dapo Oyewole, Secretary-General Conference of Speakers and Presidents of African Legislatures amongst others.
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