Creative Industry
Nigeria Harnesses the Power of Film and Storytelling to Boost Tourism
Cyril Ogar
Nigeria is looking to promote tourism through film and storytelling, as the Nigerian Tourism Development Authority (NTDA) steps up engagement with key players across the creative industry.
The effort follows recent meetings with the Executive Director of the National Film and Video Censors Board, Dr Shaibu Husseini, filmmaker and music producer Abdulrasheed Bello, popularly known as JJC Skillz, and the Managing Director/Chief Executive of the Nigerian Film Corporation, Dr Ali Nuhu.
Discussions focused on how film, music and other creative content can be used to present a more authentic image of Nigeria and attract both local and international visitors.
“Storytelling is what we want to use to put a new face to tourism,” the Director General of NTDA said. “Nigeria is a microcosm of stories, and we need to tell them ourselves.”
He added that the initiative would involve working with filmmakers, screenwriters and other creatives, while strengthening collaboration across institutions within the sector.
“There is no better way to bring people to a destination than through stories they can connect with,” he said.
JJC Skillz said he is open to supporting efforts to promote Nigeria through creative content.
Dr Shaibu Husseini highlighted the role of film in opening up Nigeria’s tourism potential.
“We will continue to encourage our filmmakers to tell our stories using our tourism locations. Tourism potential in Nigeria is enormous, and film provides a powerful platform to open up the sector to the world,” he said.
Dr Ali Nuhu said the initiative aligns with ongoing efforts to explore the potential of film in promoting tourism.
“Nigeria has diverse locations and cultures that can be explored through film,” he said. “This kind of collaboration can help bring those stories to a wider audience.”
The NTDA says it is engaging stakeholders across the public and private sectors to strengthen the creative ecosystem and position Nigeria as a more visible tourism destination.
Creative Industry
Emirates Holidays Unveils Thailand Pass with Up to 40% Savings
Joel Ajayi
Emirates Holidays has introduced the Thailand Pass, offering travellers exclusive discounts and complimentary benefits across shopping, dining, leisure and tourist attractions in Thailand.
The initiative provides Emirates Holidays customers travelling to Thailand with savings of up to 40 per cent, with no minimum spending requirement, alongside special offers designed to enhance their holiday experience.
Under the programme, customers can redeem shopping and dining vouchers at 14 participating malls across Bangkok, Phuket, Koh Samui, Pattaya, Krabi and Chiang Mai. To access the benefits, travellers are required to present their vouchers and a copy of their passports at participating outlets to collect their Welcome Packages.
The Thailand Pass also includes complimentary shuttle services between centralwOrld and Central Village Bangkok, as well as free VIP lounge access at both locations.
Beyond shopping and dining, customers can enjoy Buy One, Get One Free offers on selected attractions and experiences across Bangkok, Phuket, Pattaya and Krabi. Participating brands include Playsquare Laser Tag, Playmondo, Swensen’s, Auntie Anne’s, Aquaria Phuket, OTO Playpark and Monowheel.
The package also offers an additional five per cent discount on Karmakamet wellness products.
The launch comes as Thailand continues to attract Emirates Holidays customers, with bookings increasing by 10 per cent year-on-year, according to the company.
The initiative further strengthens Emirates’ presence in the Southeast Asian destination. The airline recently deployed its Airbus A350 aircraft to Phuket and currently operates retrofitted Airbus A380 and Boeing 777 aircraft featuring Premium Economy cabins on services to Bangkok.
Emirates operates 49 weekly flights to Thailand, reflecting sustained demand for the destination and supporting the introduction of additional holiday benefits.
The Thailand Pass applies to eligible package bookings made until March 31, 2027. Customers can secure their holidays with a deposit and benefit from a flexible cancellation policy, providing additional time to arrange visas where necessary or make changes to their travel plans.
The offer is available to Emirates Holidays customers booking from selected markets, including Nigeria, South Africa, Kenya, the United Arab Emirates, the United States, the United Kingdom’s neighbouring European markets and other participating countries.
Further information, including eligibility requirements and terms and conditions, is available at Emirates Holidays Thailand.
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