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NTDA Director-General Appointed Chairman of African Travel Commission

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In a landmark development for Africa’s tourism sector, the Director-General of the Nigerian Tourism Development Authority (NTDA), Dr. Ola Awakan, has been appointed Chairman of the African Travel Commission (ATC), reinforcing Nigeria’s leadership role in advancing continental tourism.

The announcement was made during high-level engagements following the ATC’s inaugural summit in Lagos. Originally established in 1965 and revived in Ghana in 2021 as a non-profit under Executive Director Dr. Lucky George, the ATC serves as a strategic platform to promote intra-African travel, strengthen partnerships, advocate progressive policies, and position Africa as a unified global destination.

Dr. Awakan’s emergence as Chairman builds on Nigeria’s longstanding contributions to global tourism development, including its historic role in shaping international tourism cooperation and the evolution of the World Tourism Organization. Accepting the position, he pledged to drive sustainable tourism growth, enhance competitiveness, deepen cultural exchange, and unlock broader economic opportunities across the continent through strong public–private collaboration.

He further expressed optimism for Nigeria’s tourism sector under the Renewed Hope Agenda of President Bola Ahmed Tinubu, noting that Nigeria is well positioned to lead efforts aimed at improving visa openness, strengthening air connectivity, and fostering regional integration. These priorities were echoed at the February ATC Summit co-hosted by NTDA and the Economic Community of West African States (ECOWAS), where stakeholders called for coordinated action to accelerate travel and tourism across Africa.

This appointment places Nigeria at the forefront of Africa’s tourism renaissance, with plans to convene tourism leaders from across the continent and implement collaborative frameworks that will transform Africa into a premier global tourism hub through innovation, unity, and strategic advocacy.

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Creative Industry

FG Backs MyCityApp Launch of 100-Day Tourism Calendar to Drive $100bn Economic Growth

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Joel Ajayi

The Federal Government has thrown its weight behind the launch of MyCityApp, a Nigerian city discovery and tourism platform designed to aggregate festivals, concerts, cultural events and lifestyle experiences into a single digital calendar.

The platform, which flags off the 100-Day Tourism Calendar, was unveiled on Monday at the Ember2Remember National Stakeholders’ Conference in Victoria Island, Lagos, with the initiative targeting Nigeria’s estimated $100 billion tourism and creative economy opportunity.

In a statement issued on Tuesday in Abuja by the Media and Publicity Adviser to the Minister of Art, Culture, Tourism and the Creative Economy, Nneka Ikem Anibeze, the ministry said the conference was aimed at mobilising public and private stakeholders to transform the September-to-December festive period into jobs, investment and economic growth.

Speaking at the unveiling, the Minister, Hannatu Musa Musawa, said millions of visitors travel across Nigeria every year to celebrate, reconnect and experience the country’s diverse culture, stressing that the festive season could be deliberately organised and monetised to strengthen tourism’s contribution to the economy.

“This initiative is about moving beyond the traditional concept of a festive season. It is about deliberately organising, packaging, promoting, and monetising one of the most economically active periods in our national calendar,” Musawa said.

She noted that every visitor generates economic activity across several sectors, including aviation, transportation, hospitality, restaurants, entertainment, retail, technology, artisans and local communities.

The Minister commended MyCityApp Chief Executive Officer, Mrs Ifeoma Chukwu, for her vision and commitment to the initiative.

She urged state governments, event organisers, tourism operators, hospitality businesses and other stakeholders to list their festivals, concerts, exhibitions, food experiences, cultural celebrations, fashion and sporting events on the national calendar.

Musawa said the platform would enable Nigerians, members of the diaspora and international visitors to discover tourism and entertainment experiences across the country from a single, credible source.

Earlier, Chukwu said Nigeria’s rich cultural heritage and creative sector provided enormous opportunities for tourism-driven economic growth.

She cited the contributions of tourism to the economies of countries such as Spain, France and the United States, arguing that Nigeria could equally build a $100 billion tourism economy.

Also present were Lagos State Commissioner for Tourism, Arts and Culture, Toke Benson-Awoyinka; Enugu State Commissioner for Culture and Tourism, Ugochi Madueke; NCAC Director-General, Obi Asika; National Gallery of Art Director-General, Ahmed Sodangi; ARCON Director-General, Dr Olalekan Fadolapo; and MTN Nigeria CEO, Dr Karl Toriola.

MyLagosApp and MyCityApp will serve as the digital engines of the calendar, distributing events through a 360-degree media ecosystem to audiences in Nigeria and the diaspora.

Stakeholders were encouraged to upload their events on MyCityApp to participate in the national tourism calendar urging them to upload events on http://www.MyCityApp.io.

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