Culture and Tourism
Nigeria Seeks Tourism ‘Marshall Plan’ To Aid Post-COVID-19 Recovery In Africa
Joel Ajayi
The Minister of Information and Culture, Alhaji Lai Mohammed has called for a ‘Marshall Plan’ to aid the recovery of the Travel and Tourism Sector in Africa, in the wake of the Covid-19 pandemic that has hit the sector very hard.
”It is imperative for the United Nations World Tourism Organization(UNWTO) to support Africa with a ‘Marshall Plan’ of sorts, in terms of technical assistance, capacity building and grants,” the Minister said in his intervention during the 63rd Meeting of the UNWTO
Regional Commission for Africa (CAF), hosted virtually by Seychelles on Monday.
He said the fastest way for the Travel and Tourism Sector in Africa to recover from the effects of the pandemic is to focus on domestic and intra-Africa tourism.
Alhaji Mohammed said following the outbreak of the pandemic, the Federal Ministry of Information and Culture had to act quickly, because the impact of the pandemic has been particularly devastating, due to its importance and relevance to the national
economy.
”The Travel and Tourism sector and indeed the entire Nigeria Creative Industry is large, diverse, dynamic and critical for economic growth, development and diversification. It is the biggest creator of jobs after agriculture. Also, the Industry contributes between 2.5 and 3%to the nation’s GDP,” he said.
The Minister told the meeting that a 22-member stakeholders committee has been established and tasked with working out the immediate, short and long term economic stimulus and initiatives for the industry, in order to mitigate the effect of the pandemic.
”The committee, with membership drawn from the Tourism, Hospitality, Music, Film, Fashion, Photography and Broadcasting media, among others, is tasked with assessing the expected impact of the pandemic on the industry in general; advising the Government on how to mitigate job and revenue losses in the industry as well as to create succor for the industry small businesses; suggesting the type of taxation and financing that are best for the industry at this time to encourage growth, and advising the Government on any other measure or measures that can be undertaken to support the industry.
”We are rejigging the National Endowment for the Arts to align it with the current realities. We are also studying the new set of guidelines/recommendations by the UNWTO as well as the ‘Safe Travel Protocols ‘ designed by the World Travel and Tourism Council (WTTC)for the purpose of domesticating them. I have no doubt that
the measures we are putting in place will yield positive results in sustaining the Creative Industry in Nigeria,” he said.
Alhaji Mohammed said the Central Bank of Nigeria (CBN) has also established a 50 billion Naira stimulus package to help mitigate the impact of the pandemic on households, Micro, Small and Medium Enterprises (MSMEs) and the Creative Industry.
He said as Nigeria gradually opens up, just like the rest of the world, new protocols are being put in place for the safety and security of all, listing such measures as training of personnel on security and safety measures, infection control, adherence to government protocols, enhanced hygiene measures, use of personal protective equipment and
facility sanitation.
The Minister commended the African Export-Import Bank (Afreximbank), which has pledged US$500 million for the Creative Industry in Africa, saying the support will come in handy ”as our sector seeks to recover from the effects of the Covid-19 pandemic”.
Creative Industry
NTDA Director-General Appointed Chairman of African Travel Commission
In a landmark development for Africa’s tourism sector, the Director-General of the Nigerian Tourism Development Authority (NTDA), Dr. Ola Awakan, has been appointed Chairman of the African Travel Commission (ATC), reinforcing Nigeria’s leadership role in advancing continental tourism.
The announcement was made during high-level engagements following the ATC’s inaugural summit in Lagos. Originally established in 1965 and revived in Ghana in 2021 as a non-profit under Executive Director Dr. Lucky George, the ATC serves as a strategic platform to promote intra-African travel, strengthen partnerships, advocate progressive policies, and position Africa as a unified global destination.
Dr. Awakan’s emergence as Chairman builds on Nigeria’s longstanding contributions to global tourism development, including its historic role in shaping international tourism cooperation and the evolution of the World Tourism Organization. Accepting the position, he pledged to drive sustainable tourism growth, enhance competitiveness, deepen cultural exchange, and unlock broader economic opportunities across the continent through strong public–private collaboration.
He further expressed optimism for Nigeria’s tourism sector under the Renewed Hope Agenda of President Bola Ahmed Tinubu, noting that Nigeria is well positioned to lead efforts aimed at improving visa openness, strengthening air connectivity, and fostering regional integration. These priorities were echoed at the February ATC Summit co-hosted by NTDA and the Economic Community of West African States (ECOWAS), where stakeholders called for coordinated action to accelerate travel and tourism across Africa.
This appointment places Nigeria at the forefront of Africa’s tourism renaissance, with plans to convene tourism leaders from across the continent and implement collaborative frameworks that will transform Africa into a premier global tourism hub through innovation, unity, and strategic advocacy.
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