Creative Industry
NTDA, ITPN Sign Pact to Enhance Professionalism in Tourism Sector
Joel Ajayi
In a strategic move to strengthen professionalism and build capacity within Nigeria’s tourism industry, the Nigerian Tourism Development Authority (NTDA) has forged a partnership with the Institute for Tourism Professionals of Nigeria (ITPN).
During a courtesy visit to the Authority, the ITPN delegation led by Mrs. Fatimah Obadaki, Chairperson, FCT Chapter emphasized the need for structured collaboration aimed at equipping tourism personnel with industry-relevant skills and enhancing service standards across the sector.
She highlighted that the visit was rooted in the institute’s mission to foster partnerships that promote high standards of service delivery and human capital development in the Nigerian tourism and hospitality sectors.
In his remarks, Dr. Olaleye Taiwo Famogbiyole, FITPN, Registrar of the ITPN, FCT Chapter, emphasized the pressing need to bridge the skill gap between academic knowledge and industry requirements. “The knowledge our graduates bring into the industry is no longer sufficient. We must adopt industry-recognized training programs to align university education with practical industry expectations. As an awarding body within the hospitality, travel, and allied trades ecosystem, we see a vital need to professionalize the sector,” Dr. Famogbiyole stated.
He further called for collaboration with NTDA in training staff in tour operations, tour guiding services and destination management. He proposed that NTDA staff be enrolled as members of the institute and benefit from its tailored training programs.
Dr. Famogbiyole also commended NTDA for its unwavering support of the National Tourism and Transportation Summit (NTTS), one of ITPN’s flagship initiatives. “NTDA has been a consistent and invaluable partner in the success of the NTTS over the years,” he noted.
In response, Mr. Ovie Esewhaye, Director overseeing the Office of the Director General of NTDA, welcomed the ITPN team and praised their resilience and commitment to professionalizing the sector despite prevailing economic challenges.
“At NTDA, we are repositioned for effective performance through strategic collaborations. We are open to partnerships that enhance the capabilities of our workforce. I pledge that all NTDA directors will be enrolled as members of the Institute and we will ensure our staff benefit from the various training programs offered by ITPN,” Mr. Esewhaye assured.
He further revealed that NTDA is undergoing a digital transformation and working towards ISO certifications to improve operational efficiency. “We want to be a benchmark for tourism standards in Africa,” he said.
Mr. Esewhaye reaffirmed NTDA’s commitment to the National Tourism and Transportation Summit and expressed willingness to participate in its upcoming edition. He also accepted ITPN’s invitation to participate in the Abuja Tourism Roundtable scheduled for July 2025, emphasizing, “As long as it has to do with promoting tourism, we will be there.”
The visit marked a significant step in strengthening institutional ties aimed at enhancing professionalism and capacity within Nigeria’s tourism sector.
Creative Industry
CAFA Targets $500bn Fashion Economy At Canex Wknd 2026
Joel Ajayi
The Confederation of African Fashion (CAFA) will present its roadmap to grow Africa’s fashion economy from an estimated $30 billion to $500 billion at CANEX WKND 2026 in Lagos.
Marking its first anniversary on November 5, CAFA will unveil a joint stand with the Federal Ministry of Art, Culture, Tourism and the Creative Economy at the Wole Soyinka Centre for Culture and the Creative Arts, formerly the National Arts Theatre, on November 5, 2026.
CAFA President, Aare (Prof.) Lai Labode, said the institution works with African governments to align sourcing, production, trade and intellectual property policies, ensuring African creativity generates greater value for African businesses and communities.
Nigeria became the first country to sign the African Fashion Industry Growth Charter on November 5, 2025, when the Honourable Minister Barr. Hannatu Musa Musawa signed on behalf of the Federal Government.
Speaking ahead of the unveiling, Minister Musawa said: “Afroliganza seeks to build a structured, values-driven fashion economy rooted in African heritage, led by African institutions, and positioned for global impact.”
On employment potential, the minister emphasized that Investment in fashion will create millions of jobs, particularly for women and youth.
Registered in Rwanda, with an office in Kigali and a desk at the Federal Ministry of Arts, Culture, Tourism and the Creative Economy, CAFA is also working with Nigeria’s Ministry of Foreign Affairs towards African Union adoption of the Charter. Rwanda is progressing towards becoming its second participating country and the first in East Africa.
Its first year saw fifty nations gather at the Egbaliganza-Lisabi Festival in Abeokuta and a signed MoU with Türkiye’s ASRIAD.
CAFA’s programmes promote processing African raw materials into finished apparel locally. ‘Own What We Create’ addresses intellectual property protection, while the CAFA Certified Seal and CAFA Heritage Mark support standards and authenticity. African Global Fashion Houses are currently being established across international markets.
The African Global Fashion Games will debut in Nigeria in 2028, bringing designers together under national colours. Held every three years, the Games will alternate between African and international hosts, combining competition with investor meetings, deal signings and policy discussions. Its Instant Craft event gives competing nations identical materials and a fixed clock, placing skill at the centre of the contest.
CAFA is inviting creatives, fashion designers, artisans, diplomats, economists, investors and policymakers to its CANEX stand. Visitors can explore the roadmap, ask questions and identify opportunities to contribute through design, manufacturing, investment, research, trade and international partnerships. The stand will be open daily from November 5 to 8.
CAFA calls on the African Union to adopt the Charter, and governments to sign the Games Register and form national teams.
“Fashion has always told the world who Africa is. Now Africa will decide what fashion pays,” Aare Prof. Lai Labode said.
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