Creative Industry
NTDA Strengthens Tourism Growth Through Partnership with African Travel Commission (ATC)
Joel Ajayi
The Nigerian Tourism Development Authority (NTDA) has taken a significant step toward advancing tourism development across the country by partnering with the African Travel Commission (ATC).
This strategic alliance was re-echoed during a recent meeting at the NTDA Headquarters in Abuja where ATC met with the Director Overseeing the Office of Director-General, Mr. Richard Ovie Esewhaye to discuss a unified approach aimed at boosting tourism.
The ATC delegation was Led by Dr. Lucky George, Executive Director of the ATC, who espoused the need to leverage our collective strengths to promote sustainable tourism growth and cultural exchange within Nigeria and indeed Africa.
In his response, the Director Overseeing the Office of Director-General observed that tourism development has been a cliche for a long time in Nigeria with past administrations paying lip service to the sector. He expressed commitment to effecting a paradigm shift towards practical tourism growth under the present administration.
As the NTDA and ATC plan to jointly develop campaigns that highlight the rich cultural heritage and emerging travel experience of Nigerians and Africans, a major stakeholder that will now be engaged is the travel press.
This was re-emphasised during the session with both parties in agreement that the essence was to pool resources and expertise in order to attract a broader international audience that will key into the new impetus engineered by NTDA and ATC.
In his closing statement, Mr. Esewhaye underscored the potential for this collaboration to create jobs and enhance infrastructure, stating, “This partnership is a testament to our shared vision of transforming Nigeria and Africa’s tourism landscape.”
Creative Industry
CAFA Targets $500bn Fashion Economy At Canex Wknd 2026
Joel Ajayi
The Confederation of African Fashion (CAFA) will present its roadmap to grow Africa’s fashion economy from an estimated $30 billion to $500 billion at CANEX WKND 2026 in Lagos.
Marking its first anniversary on November 5, CAFA will unveil a joint stand with the Federal Ministry of Art, Culture, Tourism and the Creative Economy at the Wole Soyinka Centre for Culture and the Creative Arts, formerly the National Arts Theatre, on November 5, 2026.
CAFA President, Aare (Prof.) Lai Labode, said the institution works with African governments to align sourcing, production, trade and intellectual property policies, ensuring African creativity generates greater value for African businesses and communities.
Nigeria became the first country to sign the African Fashion Industry Growth Charter on November 5, 2025, when the Honourable Minister Barr. Hannatu Musa Musawa signed on behalf of the Federal Government.
Speaking ahead of the unveiling, Minister Musawa said: “Afroliganza seeks to build a structured, values-driven fashion economy rooted in African heritage, led by African institutions, and positioned for global impact.”
On employment potential, the minister emphasized that Investment in fashion will create millions of jobs, particularly for women and youth.
Registered in Rwanda, with an office in Kigali and a desk at the Federal Ministry of Arts, Culture, Tourism and the Creative Economy, CAFA is also working with Nigeria’s Ministry of Foreign Affairs towards African Union adoption of the Charter. Rwanda is progressing towards becoming its second participating country and the first in East Africa.
Its first year saw fifty nations gather at the Egbaliganza-Lisabi Festival in Abeokuta and a signed MoU with Türkiye’s ASRIAD.
CAFA’s programmes promote processing African raw materials into finished apparel locally. ‘Own What We Create’ addresses intellectual property protection, while the CAFA Certified Seal and CAFA Heritage Mark support standards and authenticity. African Global Fashion Houses are currently being established across international markets.
The African Global Fashion Games will debut in Nigeria in 2028, bringing designers together under national colours. Held every three years, the Games will alternate between African and international hosts, combining competition with investor meetings, deal signings and policy discussions. Its Instant Craft event gives competing nations identical materials and a fixed clock, placing skill at the centre of the contest.
CAFA is inviting creatives, fashion designers, artisans, diplomats, economists, investors and policymakers to its CANEX stand. Visitors can explore the roadmap, ask questions and identify opportunities to contribute through design, manufacturing, investment, research, trade and international partnerships. The stand will be open daily from November 5 to 8.
CAFA calls on the African Union to adopt the Charter, and governments to sign the Games Register and form national teams.
“Fashion has always told the world who Africa is. Now Africa will decide what fashion pays,” Aare Prof. Lai Labode said.
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