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President Tinubu Appoints Princess Zahrah Mustapha Audu As DG of Presidential-Enabling Business Environment Council

Published

10 months ago

January 20, 2025

Joel Ajayi

In a landmark move poised to bolster Nigeria’s economic growth and business environment, President Bola Tinubu has appointed Princess Zahrah Mustapha Audu as the Director-General of the Presidential Enabling Business Environment Council (PEBEC).

This strategic appointment underscores President Tinubu’s unwavering commitment to empowering visionary leaders and fostering a conducive business ecosystem.

Princess Zahrah Mustapha-Audu brings an impressive wealth of experience and expertise to her new role, bolstered by her distinguished background as a seasoned entrepreneur and technology expert.

Her academic credentials include a software engineering background and a business management degree from a prestigious institution in the United Kingdom. With over a decade of experience in founding and scaling successful ventures, Princess Zahrah possesses a profound understanding of global business dynamics, driving impactful and sustainable growth.

As a strategic thinker and highly motivated leader, Princess Zahrah is renowned for her exceptional ability to translate vision into actionable plans.

Her passion for innovation and positive change drives her endeavors, and she is committed to developing sustainable solutions that will help drive up Foreign Direct Investment (FDI) and improve the quality of life for people globally.

In addition to her business acumen, Princess Zahrah is a passionate philanthropist who works tirelessly to improve the economic and living conditions of people and communities across Nigeria.

Through her philanthropic and political efforts, she has built strong relationships with international communities and governments, championing the needs of the underprivileged.

As a leader in the All Progressives Congress (APC) and a vocal advocate for competent women in leadership positions, Princess Zahrah leverages her platform to inspire and enact meaningful social change.

Currently, Princess Zahrah serves as the Technical Adviser on Foreign Direct Investment (FDI) to the President, domiciled at the Office of the Vice President. In this capacity, she leads the “Invest in Nigeria” campaign and oversees the Existing Foreign Direct Investors Roundtable Forum, fostering strategic partnerships and driving investment into Nigeria’s growing economy.

The appointment of Princess Zahrah Mustapha Audu as the DG of PEBEC is a testament to President Tinubu’s unwavering commitment to empowering visionary leaders, promoting economic growth, and driving business development in Nigeria.

With her expertise and experience, Princess Zahrah is poised to make a profound impact in her new role, driving transformative change and fostering a more enabling business environment in Nigeria.

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Imo Auto Parts Dealer Runs Abroad to Escape Bandit Attacks

Published

1 hour ago

November 3, 2025

The Gleamer

An automobile parts dealer, Mr Ifeanyi Kingsley Iwuagwu, has fled Nigeria to save his life after a series of deadly attacks by bandits on his community in Imo State.

Iwuagwu, who left the country in January this year, said he was forced to seek refuge abroad following repeated violent raids that claimed several lives and left properties in ruins.

The young entrepreneur, a native of the Okigwe axis of Imo State, recounted how relentless assaults by armed men transformed his once peaceful village into a war zone. “I had no choice but to leave,” he told AljazirahNigeria Newspapers. “It became a matter of life and death. Remaining there would have meant waiting for the next attack.”

As the only son of an aged mother who depends entirely on him for her welfare, Iwuagwu said leaving her behind was the most agonising decision he has ever made. His mother now lives in constant fear and uncertainty.

“It breaks my heart to be far from her,” he lamented. “But I had to leave to stay alive, with the hope of bringing her to safety one day.”

In recent years, many residents of rural communities in Imo State have faced escalating threats from bandits and criminal gangs, forcing some to abandon their homes and even seek refuge overseas.

For Iwuagwu, the decisive moment came on 20 November 2024, when his shop in Amiagbo, Nwangele Local Government Area, was looted and set ablaze. “That was the day I finally decided to follow the path of some of my colleagues who had already fled abroad,” he explained. “There is no safe place in Nigeria anymore. We keep hearing reports of kidnappings, banditry, herdsmen invasions, and terrorist attacks across all six geopolitical zones—no one knows where will be next.”

Security experts and community leaders have continued to urge the government to provide greater protection for defenceless communities and address the root causes of insecurity in the South East.

For Iwuagwu, survival remains his foremost concern. “All I want is peace and the chance to live without fear,” he said. “No one should have to abandon their home just to stay alive.”

The South-East geopolitical region of Nigeria has in recent years become a flashpoint of violence, with numerous deaths and widespread destruction of businesses and property. Many residents have fled their ancestral lands in search of both safety and livelihoods.

According to Amnesty International, approximately 1,844 people were killed in the South East by both state and non-state actors between January 2021 and June 2023.

The organisation’s Director, Isa Sanusi, disclosed this during the presentation of a report and campaign launch against insecurity in the region, titled “A Decade of Impunity: Attacks and Unlawful Killings in South East”, held on 7 October.

Many Nigerians are now placing renewed hope in the recently appointed service chiefs by President Bola Ahmed Tinubu, praying that their tenure will bring lasting peace and restore public confidence in the nation’s security architecture.

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