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President Tinubu Appoints Princess Zahrah Mustapha Audu As DG of Presidential-Enabling Business Environment Council

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 Joel Ajayi


In a landmark move poised to bolster Nigeria’s economic growth and business environment, President Bola Tinubu has appointed Princess Zahrah Mustapha Audu as the Director-General of the Presidential Enabling Business Environment Council (PEBEC).

This strategic appointment underscores President Tinubu’s unwavering commitment to empowering visionary leaders and fostering a conducive business ecosystem.


Princess Zahrah Mustapha-Audu brings an impressive wealth of experience and expertise to her new role, bolstered by her distinguished background as a seasoned entrepreneur and technology expert.

Her academic credentials include a software engineering background and a business management degree from a prestigious institution in the United Kingdom. With over a decade of experience in founding and scaling successful ventures, Princess Zahrah possesses a profound understanding of global business dynamics, driving impactful and sustainable growth.


As a strategic thinker and highly motivated leader, Princess Zahrah is renowned for her exceptional ability to translate vision into actionable plans.

Her passion for innovation and positive change drives her endeavors, and she is committed to developing sustainable solutions that will help drive up Foreign Direct Investment (FDI) and improve the quality of life for people globally.


In addition to her business acumen, Princess Zahrah is a passionate philanthropist who works tirelessly to improve the economic and living conditions of people and communities across Nigeria.

Through her philanthropic and political efforts, she has built strong relationships with international communities and governments, championing the needs of the underprivileged.


As a leader in the All Progressives Congress (APC) and a vocal advocate for competent women in leadership positions, Princess Zahrah leverages her platform to inspire and enact meaningful social change.


Currently, Princess Zahrah serves as the Technical Adviser on Foreign Direct Investment (FDI) to the President, domiciled at the Office of the Vice President. In this capacity, she leads the “Invest in Nigeria” campaign and oversees the Existing Foreign Direct Investors Roundtable Forum, fostering strategic partnerships and driving investment into Nigeria’s growing economy.


The appointment of Princess Zahrah Mustapha Audu as the DG of PEBEC is a testament to President Tinubu’s unwavering commitment to empowering visionary leaders, promoting economic growth, and driving business development in Nigeria.

With her expertise and experience, Princess Zahrah is poised to make a profound impact in her new role, driving transformative change and fostering a more enabling business environment in Nigeria.

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Politics

UCMPOO Unveils LG, Ward Executives Inauguration Schedule in Cross River Cross River 2027: UCMPOO Targets

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Cyril Ogat

The United Coalition Movement for Otu and Ode (UCMPOO) has announced plans to inaugurate its local government and ward executive committees across the Central Senatorial District of Cross River State as part of efforts to strengthen its grassroots political structure ahead of the 2027 general elections.

In a statement signed on Sunday by the Coordinator of UCMPOO in the Central Senatorial District , Prince Takim Okongor, said the inauguration exercise was designed to build a broad-based political platform capable of mobilising support beyond the traditional All Progressives Congress (APC) structure.

According to the schedule released by the movement, the inauguration will commence in Boki on Thursday, November 12, followed by Etung on Friday, November 13, and Ikom on Saturday, November 14.

The exercise will continue in Abi and Obubra on Sunday, November 15, while Yakurr will host its inauguration on Tuesday, November 17.

Austine Ibok the State DG explained that the initiative would bring together members of opposition parties, political candidates, stakeholders across party lines, as well as aggrieved and dissatisfied members of the APC who believe they have been excluded from the current political arrangement.

He said the movement was committed to promoting unity, reconciliation and political integration while creating opportunities for wider participation in support of the Otu administration.

The State Director-General added that the proposed grassroots structures would strengthen political engagement and mobilisation across communities in the Central Senatorial District ahead of the 2027 elections.

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