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Scale-Up your skills to Sustain NYSC’s Postive Image DG Tells PR Officers

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….Unveils New Media Department

 Joel Ajayi


The Director General, National Youth Service Corps NYSC, Brig General Yusha’u Dogara Ahmed has urged Scheme’s Public Relations Officers leverage on both the traditional and new media to scale-up effective publication that will sustaining its positive image.

The Director General gave this charge while declaring open in Abuja the 2024 NYSC Information and Public Relations Officers’ Training Workshop,with the theme“Retooling Public Relations Officers For Modern Corporate Image Management”


”Nonetheless, we must continue to pursue greater success despite our accomplishments. Given the demands of your schedule and the fast paced digitalised world, there is need for continuous upgrade of your knowledge and skills to keep up with evolving trends in corporate image management. The thematic choice of this workshop “Retooling Public Relations Officers For Modern Corporate Image Management” is therefore apt.


“It is my expectation that at the end of this training you would be further equipped for optimum discharge of your responsibilities including responding swiftly and effectively to emerging threats to the image of the Scheme from mischief makers particularly from the social media. I implore you therefore to participate actively and contribute meaningfully to the deliberations so as to reap maximally the benefits of this programme.


“I urge you also to continue to leverage on both the traditional and new media to scale-up effective publication of the critical role of NYSC in the socio-economic development of Nigeria. It is in this regard that management established the NYSC Radio and Television and went further to secure approval for creation of a department to facilitate effective administration and optimum utilisation of the media stations in the pursuit of the Scheme’s mandate. Management is also committed to ensuring that the department thrives through deployment of local content from stakeholders and our Corps members”


General YD Ahmad said NYSC PR Officers’ training workshop has been consistently sustained by the Scheme over the years, which underscored the premium the Service Corps placed on ensuring sustainable positive corporate image for the Scheme at all times.


He commended the Public Relations officers for their diligence and commitment to the discharge of their responsibilities, including ensuring efficient management of the scheme’s public functions and adequate publication of the activities of the NYSC which has enhanced the good image of the Scheme.


In his opening remark , the Director, Information And Public Relations, Mr. Eddy Megwa said the annual NYSC Public Relations Officers’ workshop has over the years become a veritable platform for Officers of corporate management cadre to acquire requisite knowledge on contemporary issues influencing the practice of the profession.


He said the training programme is meant to keep the officers on top of their game with a view to equip them adequately for effective management of the corporate image of the Scheme.
” It is in this regard that the theme of this year’s workshop ‘‘Re-tooling NYSC PR Officers for Modern Corporate Image Management of the Scheme,’’ was adopted. No doubt it will enable participants brainstorm on the new techniques of handling emerging PR issues as they affect NYSC.


“It is incontrovertible that the Scheme needs well trained Public Relations Officers to continually engage its publics and constantly fill them in on the operations of the Scheme and also take charge of other ancillary duties which support and enhance our corporate image.


“Given that protocol is a critical aspect of PR practice and the fact that officers in the PR cadre play crucial role in the implementation of the Freedom of Information Act in the Scheme necessitated special focus on these areas in this training programme.


Megwa charged the participants, to take advantage of the workshop to update their knowledge on trending and contemporary issues in the practice of the PR profession.

He also applauded the NYSC DG and the management for the relentless pursuit of the expansion of the administrative structure of the Scheme which led to the creation of the new department of Media in the Scheme.


He said “We are also indeed grateful for your unwavering determination to ensure a positive image of the Scheme by sustaining the weekly broadcast of the NYSC half hour in NTA and extending it to TVC, as well as ensuring that the NYSC Radio and TV stations remains operational among others.

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Kaduna LG poll: Election didn’t hold in Kagarko, Gov Sani should investigate, cancel exercise- PDP candidate Yusuf

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The Peoples Democratic Party (PDP) candidate in the Kagarko Local Government Area (LGA) chairmanship election in Kaduna State, Yunusa Ahmadu Yusuf, who is the Buhun Barkonun Abuja and Sa’Snusnugye (Sarkin Tausayin) Dnata, has described the outcome of the Chairmanship and Councillorship elections held in the state on Saturday, October 19.

The Chairman of Kaduna State Independent Electoral Commission (KAD-SIECOM), Hajia Hajara Mohammed, announced that elections took place in all the 255 wards of the state and 23 LGAs.

She said that the All Progressives Congress (APC) won all the 23 LGAs Chairmanship positions and all the 255 Councilors’ seats.

However, in a statement he signed and made available to journalists in Abuja on Monday, Yusuf, who resigned his position as Chairman of Abuja Municipal Area Council (AMAC) Revenue and Security Taskforce ahead of the election, said he would have won massively if the election was free and fair.

He said that what happened at Kagarko Local Government Area was not an election, but a charade, adding he remains the popular candidate and choice of the people.

He called on Governor Uba Sani to critically look at what transpired over the weekend and cancel exercise.

He said: “I sincerely want to appreciate my people of Kagarko Local Government Area (LGA) of Kaduna State over the massive love and support shown to me during the Kaduna State Local Government Area election.

“However, I want to use this opportunity to tell the whole world that election didn’t hold in Kagarko LGA, where I was the candidate of the PDP and the popular choice of the people.

“Of a truth, if election was conducted, I would have won overwhelmingly and congratulated by the people of Kagarko Local Government Area (LGA) of Kaduna State as I remain their popular choice.

“I want to place it on record that election did not hold in Kagarko and other LGAs in Kaduna state. In fact, election materials arrived late and came without results sheets, so the electorates, who were rightly suspicious of an untoward game, refused to vote.

“There is a saying that you can’t put something on nothing and expect it to stand. In other words, since the election did not hold, there is no way that results would have been announced to declare winners at the ward levels (Councillors) and at the Local Government Headquarters (Chairmen) as mandated in the KAD-SIECOM law, PART VI Section 23 (1) and (2).

“I have viewed documents on the social media purported to be KAD-SIECOM results sheets, apportioning votes to candidates of political parties, when clearly no such results were collated at the polls.

“Therefore, I side with the Middle Belt Forum (MBF), Kaduna State Chapter, in condemning the sham conducted by the Chairman of Kaduna State Independent Electoral Commission (KAD-SIECOM), Hajia Hajara Mohammed, by claiming that elections took place in all the 255 wards of the state and 23 LGAs, whereas reverse was the case.

“I also call on Governor Uba Sani Gov UBA Sani to critically look at what transpired over the weekend, especially the massive rejection and condemnation of the charade called election and call for the cancellation of the exercise.

“People are supposed to have faith in the governor, so he should not betray the trust of the people, but should do the right thing by calling for a fresh election in order to strengthen democracy in Kaduna state and increase the love, trust and hope people have in him.”

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