Culture and Tourism
Tour Africa Lottery: A New Intiative To Promote Tourism In Nigeria and Africa
Joel Ajayi
Linas International, in collaboration with the Nigeria Tourism Development Authority (NTDA), proudly announces the launch of Tour Africa Lottery, an innovative initiative under Project Tourism.
This groundbreaking initiative offers Nigerians the chance to play and win a lottery for an unforgettable travel experience to tour sites across Nigeria and selected African countries.
The inaugural edition of Tour Africa Lottery presents an exciting opportunity for winners to embark on an immersive journey across Abuja, Nigeria, followed by an unforgettable excursion to the breathtaking landscapes of Rwanda.
This initiative aims to promote tourism development in Africa, with Nigeria serving as a hub of attraction for travelers from around the world.
“We are thrilled to introduce Tour Africa Lottery as a unique platform to encourage exploration and appreciation of the rich cultural and natural heritage of Nigeria and Africa,” said Mr Chuks Anyaduba, Project Director.
By partnering with Nigeria Tourism Development Authority, we aim to showcase the diverse beauty of our country Nigeria and by extension the continent and create unforgettable experiences for lottery winners.”
Renowned actress, Regina Daniels Nwoko, is the celebrity influencer for the maiden edition of Tour Africa Lottery. Winners will have the exclusive opportunity to embark on an all-expense-paid trip to Rwanda alongside Regina.
The trip to be kick started with a preliminary tour of Abuja is promising a once-in-a-lifetime adventure.
“Together with Linas International and the Nigeria Tourism Development Authority, I am excited to embark on this incredible journey to Rwanda,” said Regina Daniels Nwoko. “Tour Africa Lottery presents an extraordinary opportunity to explore the wonders of our country and continent as well as foster greater cultural exchange.”
Participation in Tour Africa Lottery is simple. Interested individuals can visit www.tourafricalottery.com, select the Rwanda ticket, and play for a chance to win. Winners will be selected through a raffle draw in June, with further details available on the official Instagram page @projecttourismafrica.
Creative Industry
Nigeria, Gambia Pledges Commitment to Improve Tourism Sector
Joel Ajayi
The Nigerian Tourism Development Authority (NTDA) has reaffirmed its commitment to fostering stronger tourism collaboration with the Republic of the Gambia, following a courtesy visit by a four-man delegation from the west African country, led by Hon. Yakuba Darboe, Chairman of the Brikama Area Council, Western Region.
The delegation was received by Mr. Richard Ovie Esewhaye, Director overseeing the Office of the Director General, NTDA, and the Management Staff at the Authority’s headquarters in Abuja.
In his remarks, Hon. Darboe described The Gambia as having a long-standing relationship with Nigeria, often referring to the country as the “37th state of Nigeria” due to the cultural and historical ties between both nations.
He noted that tourism is the backbone of The Gambia’s economy and that the country is in Nigeria to promote its tourism offerings.
He emphasized the importance of the ECOWAS Free Movement Protocol, stating that West African countries have much to learn from one another in terms of culture, investment opportunities, and tourism development.
“Nigeria, with its large population, presents a ready market for Gambian tourism, and we urge NTDA to include The Gambia when recommending travel destinations,” he added.
Mr. Esewhaye, in his response, welcomed the delegation and lauded the existing relationship between the NTDA and the Gambia Tourism Board. He recalled past engagements, including meetings with the Gambia Investment Forum, and highlighted the need to move beyond agreements on paper to tangible outcomes.
“Though small in size, The Gambia has made remarkable progress in tourism. Nigeria can learn from their model—particularly in revenue generation, cultural exchange, and capacity building,” he said. He also advocated for the establishment of a technical committee to identify concrete areas of collaboration.
Speaking at the event, Mr. F.O. Anumba, Director of Special Duties, NTDA, raised concerns about the current lack of direct air connectivity between Nigeria and The Gambia. He stressed that establishing direct flights would greatly enhance tourist traffic and improve bilateral tourism relations.
The visit concluded with the presentation of an Outstanding Leadership and Humanitarian Award to Mr. Esewhaye by Hon. Darboe.
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