Culture and Tourism

Tour Africa Lottery: A New Intiative To Promote Tourism In Nigeria and Africa

Published

2 years ago

May 6, 2024

Joel Ajayi

Linas International, in collaboration with the Nigeria Tourism Development Authority (NTDA), proudly announces the launch of Tour Africa Lottery, an innovative initiative under Project Tourism.
This groundbreaking initiative offers Nigerians the chance to play and win a lottery for an unforgettable travel experience to tour sites across Nigeria and selected African countries.

The inaugural edition of Tour Africa Lottery presents an exciting opportunity for winners to embark on an immersive journey across Abuja, Nigeria, followed by an unforgettable excursion to the breathtaking landscapes of Rwanda.

This initiative aims to promote tourism development in Africa, with Nigeria serving as a hub of attraction for travelers from around the world.

“We are thrilled to introduce Tour Africa Lottery as a unique platform to encourage exploration and appreciation of the rich cultural and natural heritage of Nigeria and Africa,” said Mr Chuks Anyaduba, Project Director.

By partnering with Nigeria Tourism Development Authority, we aim to showcase the diverse beauty of our country Nigeria and by extension the continent and create unforgettable experiences for lottery winners.”

Renowned actress, Regina Daniels Nwoko, is the celebrity influencer for the maiden edition of Tour Africa Lottery. Winners will have the exclusive opportunity to embark on an all-expense-paid trip to Rwanda alongside Regina.

The trip to be kick started with a preliminary tour of Abuja is promising a once-in-a-lifetime adventure.

“Together with Linas International and the Nigeria Tourism Development Authority, I am excited to embark on this incredible journey to Rwanda,” said Regina Daniels Nwoko. “Tour Africa Lottery presents an extraordinary opportunity to explore the wonders of our country and continent as well as foster greater cultural exchange.”

Participation in Tour Africa Lottery is simple. Interested individuals can visit www.tourafricalottery.com, select the Rwanda ticket, and play for a chance to win. Winners will be selected through a raffle draw in June, with further details available on the official Instagram page @projecttourismafrica.

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Creative Industry

NTDA, LEXLUC Sign MoU to Unlock Nigeria’s Domestic Tourism Potential

Published

2 days ago

October 23, 2026

The Gleamer

Cyril Ogar

The Nigerian Tourism Development Authority (NTDA) has signed a Memorandum of Understanding (MoU) with LEXLUC Global Services and Tours Ltd. to promote domestic tourism, cultural heritage and destination awareness across Nigeria.

The agreement establishes a framework for implementing and expanding the Meet My Town, Know My State tourism initiative, which aims to encourage Nigerians to explore destinations within the country, learn about their cultural heritage and support greater community participation in tourism.

Speaking at the signing, Chief Executive Officer of LEXLUC Global Services and Tours Ltd., Mr Oluwole Ajayi, said the initiative was developed to help Nigeria harness its tourism potential, attract investment and create more opportunities within the sector.

“Tourism is number one employer worldwide. Whether we like it or not, we have to key into it and make sure it becomes the number one employer in Nigeria, too,” Ajayi said.

He also referenced plans for a proposed West African Jollof Rice Championship and Tourism Festival, which he said could complement the initiative’s broader objectives. The proposed event is expected to form part of future tourism activities, subject to the necessary planning and approvals.

Ajayi expressed confidence that the collaboration with NTDA would help advance the initiative and attract investors to Nigeria’s tourism industry.

Director-General of NTDA, Mr Ola Awakan, said the partnership alignes with the authority’s mandate to promote and develop tourism, noting that collaboration with the private sector was important to the sector’s growth.

“It’s a laudable project. We are going to give you national and institutional backing. You are also helping us achieve our mandate, and we are helping you to bring your idea to fruition. So, it is a win-win situation. All of this is in the interest of Nigeria,” Awakan said.

He commended Ajayi for sustaining the initiative and reaffirmed NTDA’s commitment to supporting its objectives within the authority’s mandate.

The Meet My Town, Know My State initiative is designed to raise awareness of Nigeria’s destinations, promote cultural heritage and encourage domestic travel. Its activities may include organised tours, tourism education, awareness campaigns, events and stakeholder engagements across the country.

Under the MoU, LEXLUC will coordinate and implement approved activities, develop tourism packages, mobilise sponsorship and partnerships, and report on progress. NTDA will provide relevant tourism information, institutional coordination, policy guidance and support for stakeholder engagement, subject to its mandate and applicable approval processes.

The signing was coordinated by Head of Legal Services at NTDA, Olufunke Soleye, and Head of Legal at LEXLUC, Mary Oluwatoyin Noibi-Edoze. Director of the Marketing and Promotions Department at NTDA, Mr Olufemi Akinyele, was also present alongside staff members of the department.

The agreement establishes a framework for cooperation between the two organisations to expand awareness of Nigeria’s tourism offerings and encourage greater participation in domestic tourism.

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