Culture and Tourism
Tour Africa Lottery: A New Intiative To Promote Tourism In Nigeria and Africa
Joel Ajayi
Linas International, in collaboration with the Nigeria Tourism Development Authority (NTDA), proudly announces the launch of Tour Africa Lottery, an innovative initiative under Project Tourism.
This groundbreaking initiative offers Nigerians the chance to play and win a lottery for an unforgettable travel experience to tour sites across Nigeria and selected African countries.
The inaugural edition of Tour Africa Lottery presents an exciting opportunity for winners to embark on an immersive journey across Abuja, Nigeria, followed by an unforgettable excursion to the breathtaking landscapes of Rwanda.
This initiative aims to promote tourism development in Africa, with Nigeria serving as a hub of attraction for travelers from around the world.
“We are thrilled to introduce Tour Africa Lottery as a unique platform to encourage exploration and appreciation of the rich cultural and natural heritage of Nigeria and Africa,” said Mr Chuks Anyaduba, Project Director.
By partnering with Nigeria Tourism Development Authority, we aim to showcase the diverse beauty of our country Nigeria and by extension the continent and create unforgettable experiences for lottery winners.”
Renowned actress, Regina Daniels Nwoko, is the celebrity influencer for the maiden edition of Tour Africa Lottery. Winners will have the exclusive opportunity to embark on an all-expense-paid trip to Rwanda alongside Regina.
The trip to be kick started with a preliminary tour of Abuja is promising a once-in-a-lifetime adventure.
“Together with Linas International and the Nigeria Tourism Development Authority, I am excited to embark on this incredible journey to Rwanda,” said Regina Daniels Nwoko. “Tour Africa Lottery presents an extraordinary opportunity to explore the wonders of our country and continent as well as foster greater cultural exchange.”
Participation in Tour Africa Lottery is simple. Interested individuals can visit www.tourafricalottery.com, select the Rwanda ticket, and play for a chance to win. Winners will be selected through a raffle draw in June, with further details available on the official Instagram page @projecttourismafrica.
Creative Industry
CAFA Targets $500bn Fashion Economy At Canex Wknd 2026
Joel Ajayi
The Confederation of African Fashion (CAFA) will present its roadmap to grow Africa’s fashion economy from an estimated $30 billion to $500 billion at CANEX WKND 2026 in Lagos.
Marking its first anniversary on November 5, CAFA will unveil a joint stand with the Federal Ministry of Art, Culture, Tourism and the Creative Economy at the Wole Soyinka Centre for Culture and the Creative Arts, formerly the National Arts Theatre, on November 5, 2026.
CAFA President, Aare (Prof.) Lai Labode, said the institution works with African governments to align sourcing, production, trade and intellectual property policies, ensuring African creativity generates greater value for African businesses and communities.
Nigeria became the first country to sign the African Fashion Industry Growth Charter on November 5, 2025, when the Honourable Minister Barr. Hannatu Musa Musawa signed on behalf of the Federal Government.
Speaking ahead of the unveiling, Minister Musawa said: “Afroliganza seeks to build a structured, values-driven fashion economy rooted in African heritage, led by African institutions, and positioned for global impact.”
On employment potential, the minister emphasized that Investment in fashion will create millions of jobs, particularly for women and youth.
Registered in Rwanda, with an office in Kigali and a desk at the Federal Ministry of Arts, Culture, Tourism and the Creative Economy, CAFA is also working with Nigeria’s Ministry of Foreign Affairs towards African Union adoption of the Charter. Rwanda is progressing towards becoming its second participating country and the first in East Africa.
Its first year saw fifty nations gather at the Egbaliganza-Lisabi Festival in Abeokuta and a signed MoU with Türkiye’s ASRIAD.
CAFA’s programmes promote processing African raw materials into finished apparel locally. ‘Own What We Create’ addresses intellectual property protection, while the CAFA Certified Seal and CAFA Heritage Mark support standards and authenticity. African Global Fashion Houses are currently being established across international markets.
The African Global Fashion Games will debut in Nigeria in 2028, bringing designers together under national colours. Held every three years, the Games will alternate between African and international hosts, combining competition with investor meetings, deal signings and policy discussions. Its Instant Craft event gives competing nations identical materials and a fixed clock, placing skill at the centre of the contest.
CAFA is inviting creatives, fashion designers, artisans, diplomats, economists, investors and policymakers to its CANEX stand. Visitors can explore the roadmap, ask questions and identify opportunities to contribute through design, manufacturing, investment, research, trade and international partnerships. The stand will be open daily from November 5 to 8.
CAFA calls on the African Union to adopt the Charter, and governments to sign the Games Register and form national teams.
“Fashion has always told the world who Africa is. Now Africa will decide what fashion pays,” Aare Prof. Lai Labode said.
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