Agriculture
Winich Farms in Revolutionizing AGTECH in Africa

Joel Ajayi |
Highlighting the role of technology and data in transforming the agricultural sector for a sustainable future at GITEX AFRICA 2024 |
WINICH FARMS is thrilled to announce its participation for the second time in a row in Africa’s largest Tech and startup event; GITEX AFRICA 2024 (https://GITEXAfrica.com) where we showcased our innovation in revolutionizing AGTECH Supply Chain in Nigeria and Africa. GITEX AFRICA 2024 is a platform for industry peers to connect, collaborate and exchange ideas that will boost the technological advancement in Africa. WINICH farms will be supporting this by leading a conversation on Traceability and Agro supply chain efficiency of the future. Founded in 2020 by Riches Attai (LinkedIn) (https://apo-opa.co/4ee89LA), Chichebem Jibunoh (LinkedIn) (https://apo-opa.co/4ejCZSX), and Winner Attai (LinkedIn) (https://apo-opa.co/45pMn3t), Winich Farms is an agritech platform specifically designed to tackle the pain points plaguing Nigeria’s agricultural sector. It operates on two key pillars, namely providing farmers with better market access and financial empowerment, and thus successfully operating at the intersection of agritech, embedded finance, and financial inclusion. Through a digital marketplace, Winich Farms connects farmers directly with off-takers like factories and retailers, effectively cutting out the middleman to ensure farmers receive a significantly fairer share for their produce. The product tackles a problem facing most of the African continent. Nigeria alone is home to 38 million smallholder farmers – making up about 20% of the population – who collectively produce 90% of the country’s food. Some 72% of these farmers live below the poverty line, due to poor access to market information and credit facilities, as well as the high cost of farm input. Today, Winich Farms has over 80,000 users on its platform spanning smallholder farmers, agents, truck drivers, and off-takers. The platform is active in 25 Nigerian states and moved almost USD 30 million worth of produce last year. In a 2023 survey of 5,000 registered farmers on the Winich Farms platform, 93% of the farmers said that it has increased by over 50%. Some 65% of them said that Winich has made them more climate-resilient. Come explore our solution and discuss the future of AGTECH in Africa. join us to make food move seamlessly from farm to fork. Feed Africa, with WINICH. #Agriculture #Technology #Agtech #data #feedAfrica #GITEXAFRICA2024 |
Winich Farms in Revolutionizing AGTECH in Africa |
Highlighting the role of technology and data in transforming the agricultural sector for a sustainable future at GITEX AFRICA 2024 |
WINICH FARMS is thrilled to announce its participation for the second time in a row in Africa’s largest Tech and startup event; GITEX AFRICA 2024 (https://GITEXAfrica.com) where we showcased our innovation in revolutionizing AGTECH Supply Chain in Nigeria and Africa. GITEX AFRICA 2024 is a platform for industry peers to connect, collaborate and exchange ideas that will boost the technological advancement in Africa. WINICH farms will be supporting this by leading a conversation on Traceability and Agro supply chain efficiency of the future. Founded in 2020 by Riches Attai (LinkedIn) (https://apo-opa.co/4ee89LA), Chichebem Jibunoh (LinkedIn) (https://apo-opa.co/4ejCZSX), and Winner Attai (LinkedIn) (https://apo-opa.co/45pMn3t), Winich Farms is an agritech platform specifically designed to tackle the pain points plaguing Nigeria’s agricultural sector. It operates on two key pillars, namely providing farmers with better market access and financial empowerment, and thus successfully operating at the intersection of agritech, embedded finance, and financial inclusion. Through a digital marketplace, Winich Farms connects farmers directly with off-takers like factories and retailers, effectively cutting out the middleman to ensure farmers receive a significantly fairer share for their produce. The product tackles a problem facing most of the African continent. Nigeria alone is home to 38 million smallholder farmers – making up about 20% of the population – who collectively produce 90% of the country’s food. Some 72% of these farmers live below the poverty line, due to poor access to market information and credit facilities, as well as the high cost of farm input. Today, Winich Farms has over 80,000 users on its platform spanning smallholder farmers, agents, truck drivers, and off-takers. The platform is active in 25 Nigerian states and moved almost USD 30 million worth of produce last year. In a 2023 survey of 5,000 registered farmers on the Winich Farms platform, 93% of the farmers said that it has increased by over 50%. Some 65% of them said that Winich has made them more climate-resilient. Come explore our solution and discuss the future of AGTECH in Africa. join us to make food move seamlessly from farm to fork. Feed Africa, with WINICH. #Agriculture #Technology #Agtech #data #feedAfrica #GITEXAFRICA2024 |
Agriculture
Sakata Seeds Strengthens West Africa Team with Dr. Hadiza Yaro’s Appointment

Joel Ajayi
The former Nigeria Country Manager of East-West Seed, Dr. Hadiza Yaro, has joined Sakata Seeds Nigeria–West Africa Office as Sales Manager for Nigeria and Anglo-West Africa.
In her new role, she will oversee the company’s operations across English-speaking countries in the region, including Togo and the Benin Republic.
Her responsibilities will include servicing existing clients, building new partnerships, and expanding Sakata’s footprint across the continent.
Dr. Yaro holds a PhD in Agronomy and has pursued further studies in Marketing and Food Security across Africa, Europe, and Asia. Announcing her appointment, Vicente Celada, Sakata’s West Africa Director, said: “I am absolutely certain Hadiza will be a great addition to Sakata’s projects in West Africa.”
Over the past decade, Dr. Yaro has established herself as a thought leader, practitioner, and policy advocate in agribusiness.
At East-West Seed, she played a pivotal role in growing the company’s presence in Nigeria while championing smallholder farmers, particularly in Northern Nigeria. She has presented research on the critical role of smallholder farmers in achieving national food security and self-sufficiency.
She also spearheaded several agribusiness fairs and expos that showcased the impact of seed quality on crop yields events that attracted significant media attention. In addition, she worked with governors and state agricultural ministries on strategies to empower smallholder farmers and increase local agricultural output.
A native of Zuru, Kebbi State, Dr. Yaro is widely recognized as an agronomist and agribusiness expert. She is expected to bring the same expertise and innovation to her new role at Sakata Seeds.
Sakata Seed is a global company engaged in the breeding, production, and sale of high-quality vegetable and flower seeds, along with gardening materials and agricultural products. With a strong focus on research and development, Sakata offers a diverse range of horticultural varieties and maintains an extensive international network of offices and research stations.
The company also undertakes related ventures, including landscaping and greenhouse construction, serving both wholesale and retail markets.
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