Culture and Tourism
World Tourism Day 2020: Nigeria To Leverage Tourism For Rural Development – Minister
Joel Ajayi
The Minister of Information and Culture, Alhaji Lai Mohammed, has said Nigeria will leverage tourism in its efforts to take development to the grassroots.
The Minister stated this in a statement issued in Lagos on Sunday to mark the 2020 World Tourism Day, which has the theme: ”Tourism and Rural Development”.
He said the theme, in the words of the United Nations World Tourism Organization (UNWTO), celebrates tourism’s unique ability to drive economic development and provide opportunities outside of big cities, including in those communities that would otherwise be left behind.
”Tourism plays an important role in preserving and promoting culture and heritage all around the world. This is why we are leveraging on the sector to take development to the grassroots by ensuring that local communities own and benefit from the cultural heritage and the tourist attractions in their domain,” Alhaji Mohammed said.
He said the plan by the Federal Government to establish community museums is part of efforts to ensure that local communities benefit from tourism, thus ensuring that the sector contributes to rural development.
The Minister said the occasion of the 2020 World Tourism Day presents the opportunity for stakeholders to reflect on the impact of the Covid-19 global pandemic, which has hit the sector hard and also stepped down the national celebration of the day.
He said despite the negative impact of Covid-19 on the sector, it was a mark of its resilience that governments around the world still look to the sector to drive recovery as a leading employer and economic pillar in cities and the rural communities.
”It is globally recognized that tourism empowers rural communities and provides employment mostly for women and youth. It plays an important role in diversifying the rural economy and its growth, thereby contributing to the sustainability of the population and the economy of the areas.
”Tourism therefore helps rural communities make the transition from agrarian to diversified and sustainable economies,” Alhaji Mohammed said.
He said rural tourism perfectly suits the trend of most modern travellers seeking authentic and unique experiences, local lifestyles and the need to experience natural and unspoiled landscapes.
”Rurality is the central and unique selling point in the rural tourism package, and apart from being located in rural areas, small in scale, traditional in character and slowly growing and controlled by
the local people; rural tourism is regarded as tourism in the countryside, which embraces the rural environment. Most importantly,rural tourism aims to include and benefit rural communities, while preserving their environmental and cultural assets,” the Minister said.
He said in line with the comment made by the Secretary General of the UNWTO, that the current Covid-19 crisis is an opportunity for member states to rethink the tourism sector and its contribution to the people and planet, Nigeria set up a committee to look at the impact of Covid-19 on the Creative Industry and Tourism, with a view to finding
ways to catalyze the growth of the tourism sector in particular and the Creative Industry in general.
Alhaji Mohammed expressed the hope that all the relevant sectors will fully integrate and promote all the recovery recommendations and deliverables developed to support the recovery efforts.
Creative Industry
Musawa Highlights Art and Culture as Drivers of Public Sector Excellence at Legislative Mentorship Session
Joel Ajayi
The Minister of Art, Culture, Tourism and Creative Economy, Hannatu Musa Musawa, Esq., has emphasized the importance of integrating art and culture into public-sector excellence in Nigeria.
In a statement issued on Thursday in Abuja by the SA Media & Publicity, Office of the Honourable Minister, Federal Ministry of Art, Culture, Tourism and Creative Economy Nneka Ikem Anibeze, Phd.
Musawa made this known while addressing trainees at the 4th Legislative Mentorship Initiative (LMI), held at the National Institute For Legislative and Democratic Studies, Abuja on Thursday.
Themed ‘Building the next generation of Public Sector Leaders’, Minister Musawa highlighted art and culture as essential tools for national cohesion and identity, economic development and job creation, innovation and civic engagement, sustainable development, and projecting Nigeria’s soft power and global identity.
She noted that Nigeria’s rich cultural heritage is a unifying force that binds different ethnicities and elaborated on how Art and Culture is key to public-sector excellence in Nigeria.
“First, embracing and promoting art and culture helps to forge national cohesion and shared identity among Nigeria’s diverse populations. Integrating culture into public policy and governance transforms the creative and cultural sectors into engines of economic development, job creation and diversification. Cultural industries including crafts, music, film, design, heritage tourism can generate livelihoods, attract investment, expand exports, and reduce overreliance on a narrow set of economic activities.
“A society that values creativity and cultural expression tends to produce more resourceful citizens, fosters cross-cultural dialogue, and encourages public servants to be more adaptive, empathetic, and culturally aware while prioritizing culture and creative economy in public policy through frameworks, institutions, and infrastructure, demonstrates long-term vision and commitment to sustainable development,” Musawa said.
The Minister called for supportive policies, enabling legislation, and sustained commitment to fulfill this vision, including laws that protect intellectual property, incentivize investment in creative infrastructure, and integrate arts and culture into education and community development.
“Embedding art and culture at the heart of governance and public-sector planning is not a luxury, it is a necessity. It builds unity, drives economic growth, fosters innovation, strengthens institutions, and ensures that development respects and reflects the soul of the nation,” she emphasized.
Musawa thanked the founder of the Legislative Mentorship Initiative (LMI), Rt. Hon. Femi Gbajabiamila, Chief of Staff to the President, Bola Ahmed Tinubu, for his inspiring vision and unwavering commitment to cultivating Nigeria’s future public-service leaders.
Other speakers at the Legislative Mentorship Initiative include the Director General, Centre for Black and African Arts and Civilization Aisha Augie, Nigerian photo-journalist and documentary photographer Bayo Omoboriowo, Amb. Dapo Oyewole, Secretary-General Conference of Speakers and Presidents of African Legislatures amongst others.
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