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Yanga Games Technologies Limited Names Nedu, SimiDrey Brand Ambassadors

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Joel Ajayi

Nigeria’s foremost indigenous Gaming Group, YangaGames Technologies Limited, operators of many sub-brands YangaSport, YangaWin and the soon to be launched YangaLotto has  unveiled top fast rising influencers  Nedu  and SimiDrey as Brand Ambassadors in a series of activities leading up to the official  launch of their new disruptive mobile friendly lotto platform, YangaLotto.

Speaking   during the Brand Ambassadors unveiling ceremony which held in Lagos on Wednesday 11th January, 2023, the  Executive Chairman Yanga Games Technologies Mr. Derrick David Kentebe said  “We are so excited to present  to the Gaming Public Nedu and SimiDrey as brand  Ambassadors of  Yanga  today  Wednesday, 11th January, 2023 in our  Lekki Office, Lagos. 

The duo were chosen due to their persona which resonates with the brand identity as a fun, youthful, vibrant, trendy, entertaining, playful platform built for youths above 18 and especially interested in the female segment.” 

He further stated “We picked these two influential personalities due to their mass appeal, huge following and brand values in the mass market as well as the social media community. We have selected these two influencers whom our target audience can easily identify with as we look forward to a mutually beneficial relationship with all our market segments.”

Nedu, a multi-talented award winning comic character and a household name and face across the radio and TV media platforms said  “I’m enthused to be found worthy to be crowned Mr. Yanga, a crown I would bear jealously while ensuring the brand benefits from all media assets. All my followers and fans must do Yanga from now on. Na our turn to do Yanga be dis…if you no sabi do Yanga, go learn am o” quipped the ever funny act who is loved by over 3 million Nigerians  on Instagram.

On her own part, SimiDrey, award winning actor, TV and radio presenter disclosed  that  he is excited with the prospect of the brand affinity and the mutually beneficial outcomes envisaged. In her words; “I have been a friend of the Yanga house for quite a while and this gesture births a new era for the brand which I am proud to be part of”

Meanwhile, as part of the YangaLotto pre-launch events, YangaGames Technologies held a Yanga Theme Song Challenge which received many entries with the first prize of N500,000. The winners were announced on the YangaLotto TikTok and Instagram pages and were presented with their prizes during the unveiling ceremony. 

The company in her magnanimity decided to extend the rewards to the 10th position, gifting the 1st runner up with N150,000 prize money; the 2nd runner up with N100,000  cash prize while the 4th to 10th positions received N10,000 each for their effort. This according to Mr. Derrick David Kentebe, the Executive Chairman of YangaGames Technologies Limited is to show the brand’s affection for entertainment. 

According to the company’s Chief Marketing Officer, Mr. Clement N. Okolie, the YangaLotto platform which will be launched in a few days boasts of inherent unique and disruptive features and market approach chief amongst which are the following game-changers:

A.    The OgaYanga Lottery features reduced lottery numbers range of 1-90 (90 numbers) to 0-9 (10 numbers), which implies better chances of winning.

B.     

C.    Over 18 hours staking window per game. This will enable punters to stake multiple times on a particular game.

D.     Credibility of results. The lotto games are based on American Lottery results hence the company has no chance of manipulating winning numbers.

E.    Friday Cashback feature. Every YangaLotto customer will receive 10% of their lost stakes every Friday.

F.     Downloadable app. The YangaLotto app will be accessible for download on Google playstore.

G.   Game sharing capability. YangaLotto customers can share their numbers with friends and family.

H.    Raffle; many desirable items like bone straight hair, iphones, Samsung phones, laptops, TV, Generators and other home equipment which will be raffled for N100 tickets with multiple entries allowed for those who may want to increase their chances of winning.

I.       Jackpots. The Yanga Jackpot will feature daily and weekly cash jackpots for YangaLotto customers at N100 per ticket with multiple entries permissible.

J.     An enticing Affiliate Program that will create thousands of young adults the opportunity to earn monthly income.

Nigerians are in for exciting times ahead in  2023. This is their year to Do Yanga”, he concluded.

YangaLotto platform launches with fanfare and many freebies on 16th of January, 2023.

YangaGames Technologies Limited is a gaming operator licensed to operate in Nigeria.

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Business

Tax Reform Bills: The Verdict of Nigerians

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Ismaila Ahmad Abdullahi Ph.D

The public hearings conducted recently by the two Chambers of the National Assembly have elicited positive responses from a broad spectrum of Nigerians, cutting across regional interest groups, government agencies, civil society groups, concerned individuals, the academia, and Labour Unions, among diverse others. Contrary to a few dissensions hitherto expressed in the media, almost all the stakeholders who spoke during the week-long sessions were unanimous in their declaration that the hallowed Chambers should pass the tax reform bills after a clean-up of the grey areas.

The public hearings were auspicious for all Nigerians desirous of economic growth and fiscal responsibility. They were also a watershed moment for the Federal Inland Revenue Service, which had been upbeat about the tax reforms. Indeed, the public hearings had rekindled hope in the tenets of democracy that guarantee freedom of expression and equitable space for cross-fertilisation of ideas. Without gainsaying the fact, the tax reform bills have been unarguably about the most thought-provoking issues in Nigeria today, drawing variegated perspectives and commentaries from even unlikely quarters such as the faith-based leaders, student bodies, and trade unions, which speaks much about the importance of the bills.

In the build-up to the public hearings, not many people believed that the bills would make it to the second reading, much less the public hearings. Even the Northern stakeholders who seemed unlikely to support the passage of the bills have softened their stance and have given valuable suggestions that would enrich the substance of the bills. The Arewa Consultative Forum came to the public hearings well-prepared with a printed booklet that addressed their concerns. It concluded with an advisory that the bills should be “Well planned, properly communicated, strategically implemented and ample dialogue and political consensus allowed for the reforms to be accepted.”

The concerns of ACF ranged from the composition of the proposed Nigeria Revenue Service Board as contained in Part 111, Section 7 of the bill, the unlimited Presidential power to exempt/wave tax payment as proposed in Section 75(1) of the bill, the family income or inheritance tax as contained in Part 1, Section 4(3) of the bill, to the issues around development levy and VAT. On the development levy, the ACF stated that unless the Federal Government is considering budgetary funding for TETFUND, NASENI and NITDA, it does not see the “wisdom behind the plan to replace (them) with NELFUND”.

The position of the North was equally reinforced by the Supreme Council for Shariah in Nigeria, Northern Elders Forum, Kano State Government, Professor Auwalu Yadudu, and the FCT Imams. Like the ACF, these stakeholders lent their respective voices to the Section on the Inheritance Tax in Part 1 of the bill and the use of the term ‘ecclesiastical’, which, in their views, undermines certain religious rights and beliefs. The Kano State Government, represented by Mahmud Sagagi, affirmed that “we support tax modernisation” but cautioned that “we must ensure that this process does not come at the expense of states’ constitutional rights and economic stability”. Professor Auwalu Yadudu, a constitutional law professor, drew attention to the use of the ‘supremacy clause’ and cautioned that the repeated use of “notwithstanding” in the bills would undermine the supremacy of the Nigerian constitution if passed as such.

Other stakeholders that made contributions at the sessions included the Nigeria Liquefied Natural Gas, Fiscal Responsibility Commission, Revenue Mobilisation Allocation and Fiscal Commission, Federal Ministry of Industry, Trade and Investment, Institute of Chartered Accountants of Nigeria, Chartered Institute of Taxation of Nigeria, Nigeria Customs Service, and a host of others. While most of their concerns bordered on technical issues requiring fine-tuning, they were unanimous in their support for the bills. They aligned with the position of the Executive Chairman of the Federal Inland Revenue Service, Zacch Adedeji, Ph.D. and the Chairman of the Presidential Committee on Fiscal Policy and Tax Reforms, Mr Taiwo Oyedele, which is that the extant tax laws and fiscal regulations are obsolete necessitating reforms aimed at creating a fair and equitable tax and fiscal space to grow Nigeria’s economy.

In one of the sessions, Dr Zaach Adedeji expounded on the criss-cross of trade activities in the Free Trade Zone whereby companies misuse tax waivers as exporters to sell their goods or services in the Customs Area at an amount usually less than the price the operators in the Customs Area who pay VAT and other taxes sell theirs thereby disrupting business transactions. This way, the operators in the Free Trade Zone shortchange the government in paying their due taxes by circumventing extant regulations, which are inimical to the economy’s growth.

Overall, the presentations were forthright, foresighted, and helpful in elucidating the issues contained in the bills. According to the statistics read out at the end of the hearings at the Senate, 75 stakeholders were invited, 65 made submissions, and 61 made presentations. At the House of Representatives 53 stakeholders made presentations. By all means, this is a fair representation. Given the presentations, it is evident that the National Assembly has gathered enough materials to guide its deliberations on the bills. As we look forward to the passage of the bills, we commend the leadership of the National Assembly for their unwavering commitment to making the bills see the light of the day.

Abdullahi is the Director of the Communications and Liaison Department, FIRS.

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