Creative Industry

Minister Pledges Full Implementation Of Post-COVID-19 Initiatives Report On Creative Industry

Published

6 years ago

July 3, 2020

Joel Ajayi

The Minister of Information and Culture, Alhaji Lai Mohammed, has received the report of the Post-COVID-19 Initiatives Committee on the Creative Industry, with a pledge to ensure diligent implementation of the recommendations, within the realms of available resources.

“Let me assure you that we will study the report with the same seriousness that you employed in preparing it, with a view to ensuring its full implementation, within the realms of available resources,” the Minister said while receiving the report at a virtual meeting in Abuja on Friday.

“I thank you all for your sacrifice and commitment. I look forward to working with you as we strive to give the Creative Industry its pride of place,” he said.

Alhaji Mohammed said the report, which he described as very rich and detailed, is also very timely, coming at a time that the Federal Government is looking more towards the Creative Industry to help revamp the economy, in the wake of the Covid-19 pandemic.

“Based on the feedback that I have received, I have no doubt that the report you have just submitted is a culmination of painstaking efforts by all of you, and will go a long way not just in aiding the recovery of the Creative Industry from the negative effects of the pandemic, but also in putting the industry on the right path to sustainable growth in the years ahead,” he said.

In his remarks, the Chairman of the Committee and ace comedian, Ali Baba, thanked the Minister for the opportunity given to him and his members to serve the nation and assured that the report is a reflection of all the views of all the players in the nation’s
Creative Industry.

The Committee, which was inaugurated by the Minister on 19 May 2020, comprised the following members: Ali Baba (Chairman); Hajia Sa’a Ibrahim (Vice-Chairman); Bolanle Austen Peters; Charles Novia; Segun Arinze; Ali Jita; Baba Agba; Kene Okwuosa; Efe Omoregbe; Prince Daniel Aboki; Chioma Ude; Olumade Adesemowo; Dare Art Alade; Oliver Enwonwu; Alhaji Saleh Rabo; Bala Hassan; Ali Nuhu; Tajudeen Owoyemi; B.M.
Dzukogi; TY Bello; Lanre Da Silva Ajayi and Anita Eboigbe (Secretary)

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Creative Industry

FG Backs MyCityApp Launch of 100-Day Tourism Calendar to Drive $100bn Economic Growth

Published

2 weeks ago

September 15, 2026

The Gleamer

Joel Ajayi

The Federal Government has thrown its weight behind the launch of MyCityApp, a Nigerian city discovery and tourism platform designed to aggregate festivals, concerts, cultural events and lifestyle experiences into a single digital calendar.

The platform, which flags off the 100-Day Tourism Calendar, was unveiled on Monday at the Ember2Remember National Stakeholders’ Conference in Victoria Island, Lagos, with the initiative targeting Nigeria’s estimated $100 billion tourism and creative economy opportunity.

In a statement issued on Tuesday in Abuja by the Media and Publicity Adviser to the Minister of Art, Culture, Tourism and the Creative Economy, Nneka Ikem Anibeze, the ministry said the conference was aimed at mobilising public and private stakeholders to transform the September-to-December festive period into jobs, investment and economic growth.

Speaking at the unveiling, the Minister, Hannatu Musa Musawa, said millions of visitors travel across Nigeria every year to celebrate, reconnect and experience the country’s diverse culture, stressing that the festive season could be deliberately organised and monetised to strengthen tourism’s contribution to the economy.

“This initiative is about moving beyond the traditional concept of a festive season. It is about deliberately organising, packaging, promoting, and monetising one of the most economically active periods in our national calendar,” Musawa said.

She noted that every visitor generates economic activity across several sectors, including aviation, transportation, hospitality, restaurants, entertainment, retail, technology, artisans and local communities.

The Minister commended MyCityApp Chief Executive Officer, Mrs Ifeoma Chukwu, for her vision and commitment to the initiative.

She urged state governments, event organisers, tourism operators, hospitality businesses and other stakeholders to list their festivals, concerts, exhibitions, food experiences, cultural celebrations, fashion and sporting events on the national calendar.

Musawa said the platform would enable Nigerians, members of the diaspora and international visitors to discover tourism and entertainment experiences across the country from a single, credible source.

Earlier, Chukwu said Nigeria’s rich cultural heritage and creative sector provided enormous opportunities for tourism-driven economic growth.

She cited the contributions of tourism to the economies of countries such as Spain, France and the United States, arguing that Nigeria could equally build a $100 billion tourism economy.

Also present were Lagos State Commissioner for Tourism, Arts and Culture, Toke Benson-Awoyinka; Enugu State Commissioner for Culture and Tourism, Ugochi Madueke; NCAC Director-General, Obi Asika; National Gallery of Art Director-General, Ahmed Sodangi; ARCON Director-General, Dr Olalekan Fadolapo; and MTN Nigeria CEO, Dr Karl Toriola.

MyLagosApp and MyCityApp will serve as the digital engines of the calendar, distributing events through a 360-degree media ecosystem to audiences in Nigeria and the diaspora.

Stakeholders were encouraged to upload their events on MyCityApp to participate in the national tourism calendar urging them to upload events on http://www.MyCityApp.io.

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