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Our Desire Is To Have Best NPFL-LMC

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…As NEXT TV, 9mobile Sign MOU For Production Of League Matches

Joel Ajayi

The Chairman of League Management Company LMC Alhaji Shehu Dikko has reiterated that the ultimate desire of the League Organizer is to ensure the best Nigeria Professional Football League NPFL.

He gave this assurance at the media briefing on the NPFL, Next Digital TV, and others on Tuesday in Abuja when the NEXT Digital TV and 9mobile have signed a Memorandum of Understanding (MOU) for the production of Nigeria Professional Football League (NPFL) matches.

The agreement was signed and sealed when Chairman of NEXT Digital TV, Prince Malik Ibrahim and Ag Director of Marketing, 9Mobile, Layi Orafowokan joined forces through the MOU in the presence of the LMC and prospective partners, First Bank, Nigeria Investment Promotion Commission (NIPC) and Wema Bank.

Speaking at the briefing LMC Chairman, Mallam Shehu Dikko, explained the partnership as a strategic move in line with international best practice to help in growing the NPFL matches.

According to him, we are working tirelessly to ensure the best NPFL and with this partnership which was approved by the 20 NPFL club owners will change the narrative of Nigeria through a quality football and our priority is to take Nigerian league to the next level.

“What we are doing is something that is new, unique and has not been done before in this country, but it is what is been done everywhere across the globe to develop football”.

While Outlined the LMC, NPFL, NEXT Digital TV partnership  that stand on Four pillars which include; Investment into NPFL Operations; Production of NPFL matches ; Sales of the NPFL content produced to ensure its broadcast across all platforms including the primary the Next TV OTT platform and  commercialization of NPFL rights to generate enough revenues into the system with NPFL earnings hugely optimized.

“This will indeed allow free-flow of investment into the NPFL with a five-year projection of $200m.

“It’s only Nigerians that can develop Nigeria and we have to work with the best partners, delivery system and learn what is done in developed clime so that we can domestic it here”.

“The first pillar which is the most important is that we will invest in the NPFL and that will ensure that football will keep running and operating in a professional way”.

“The second pillar is that we will produce NPFL matches through the investment of NEXT TV, technical expertise and support. All over the world, league football is driving by production, which means if you don’t produce your content, you will not earn money. The reason why all global leagues are dominating our network is that somebody is producing those matches and put them on the plane for all networks to buy.

“The forecast of the five years’ agreement is $200m and it is a projection that is available with the guarantee that money will come into the league every year and everybody will be carried along,” Dikko stated.

He commended the Minister of sports, Sunday Dare, for supporting the initiative and insisted that the right things are done to move NPFL to the next level.

“I want to thank the minister of Sports, who has been very supportive of what we are doing since he came on board and also piled pressure to ensure that things are done in the right way to move our league to the next level.”

Speaking also, was the Chairman of the Next TV, Prince Malik Ibrahim, said the venture as Nigerian initiative, the investment is not for us but for all Nigerian that is why we are inviting and urging all stakeholders especially the media to come together and embrace it for the growth of Nigeria soccer.

“It is a joint venture investment in the production of NPFL matches and that makes them appealing to people both at home and other climes”.

“200million Nigerian is united by soccer and we need to take advantage of Digital Technology.

“We are united by soccer and it is a long term project that will take NPFL to the next level and the content will be available for everybody on the 9moblie network”.

While giving brief guide on how Next Digital TV will work, he said: “Nigerian don’t need decoder to watch the matches all we need is just your Phones, with your Phone anywhere in the world you will watch the league live that is why we are working with 9mobile to ensure there is network everywhere within and outside the country.

“Your Phone is your decoder just connects it with your TV and it will work.

“We are going to start with four matches as well as a highlight for others with 6 cameras in every match venue,” he explained.

 

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Enthusiasts Praise Ghana’s Meteoric Progress at African Games, Sport Minister Applauded for Visionary Leadership

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Ghana’s remarkable ascent in the African Games has sparked widespread acclaim from sports enthusiasts and stakeholders alike. The nation’s stunning leap from 15th place in the previous edition to an impressive 6th place in 2024 has captured the attention of the sports community, highlighting Ghana’s burgeoning potential and the transformative leadership of its Minister of Youth and Sports Development, Mustapha Ussif.

Under Minister Ussif’s visionary leadership, Ghana’s sports industry has undergone a profound renaissance, marked by unprecedented achievements in grassroots development and infrastructure growth. The Minister’s strategic initiatives have not only revitalized the sporting landscape but have also positioned Ghana as a beacon of excellence on the African continent.

The recent success at the African Games is a testament to Ghana’s commitment to fostering talent at all levels. Through innovative programs and investments in youth development, Minister Ussif has cultivated a fertile environment for nurturing emerging athletes, paving the way for their seamless transition into senior sports teams.

Furthermore, Ghana’s hosting of the African Games in 2023 underscores the nation’s dedication to expanding its infrastructure base and solidifying its status as a regional sports hub. The prospect of hosting this prestigious event not only promises to elevate Ghana’s profile on the international stage but also presents unparalleled opportunities for economic growth and societal advancement.

Speaking on Ghana’s remarkable achievement, Minister Mustapha Ussif expressed his gratitude to all stakeholders and affirmed his commitment to further advancing the nation’s sports agenda.

He stated, “The remarkable progress we have witnessed at the African Games is a testament to the collective efforts of our athletes, coaches, administrators, and supporters. I am immensely proud of what we have accomplished together, and I am confident that Ghana’s journey to sporting excellence has only just begun.”

On the eve of the closing ceremony alone, Ghana clinched eight gold medals, winning the ultimate prize in women’s hockey, 200m men’s athletics event, high jump, men’s football event, and four boxing gold medals in boxing. All in one night.

Ghana also made history by becoming the first country to win god in both men’s and women’s football events at the Games.

The closing ceremony of the Games saw star performances from star acts such as Stonebwoy, Stanley Enow, Wiyaala, Innoss’B, amongst others.

As Ghana continues its upward trajectory in the realm of sports, the nation stands poised to achieve even greater milestones under the visionary leadership of President Nana Akufo-Addo and Sports minister, Mustapha Ussif.

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