Agriculture
REAP Africa Initiative Commences 2nd Phase Africa Harvest
Joel Ajayi
With the successful completion of “Project Farm across borders” and unprecedented gains made by the REAP AFRICA INITIATIVE team, Animal Mart Enterprises Ltd commenced the second phase of the laudable project tagged “Africa Harvest”.
This project will drive a vigorous product-to-consumer initiative aimed at bridging the gap between farmers and consumers thereby eliminating exploitation by middlemen.
Africa Harvest gives farmers an opportunity to sell their produce at available market prices directly to consumer households by connecting with them on the Reap Africa Initiative portal which has a database of 10,000 farmers and more than 45,000 consumers as well as companies and organizations that use farm products for their day to day business.
This can be achievable by logging into the Reap Africa website, signing up with all your data, uploading pictures of your farm produce in either raw or processed state, or connecting directly with consumers.
Demonstration on how to use the portal was carried out by the operations department of the company and headed by our North central Farm Supervisor in person of Mrs Chinwendu Mmereole.
During the meeting with stakeholders, she disclosed that all registered farms under the farm across borders project will be given priority as their harvest will be bought up by the company at favorable prices and stored or distributed at the discretion of the company.
Mrs Chinwendu Mmereole also assured relevant stakeholders of the company’s commitment to improve on availability of new and improved seeds, fingerlings and machinery as well as the adequate deployment of technology in order to increase farm yield and drastically reduce post-harvest losses.
Agriculture
Shaping youths’ perception of Agriculture through Agrovest reality TV show
Joel Ajayi
The Agrovest reality Television show initiative aims to influence and change the way young people think about agriculture, redirecting a positive mental attitude .
Reality TV shows are TV programs where ordinary people are filmed in real life situations rather than actors.
Shaping ,implies molding or forming a new perspective of Agriculture on the minds of youths will go a long way in bringing about a change of attitude among young people.
Dr Emmanuel Abuhson ,CEO Tremma Agro Limited and the initiator of the Agrovest reality Television show says Agrovest reality TV show seeks to challenge negative stereotypes and misconceptions about agriculture among young people and showcase the exciting and rewarding aspects of agriculture.
One thing that stands out for the show is the trend of making agriculture attractive to the youths while giving them a positive and constructive perception of agriculture .
Abuhson said this during a stakeholder meeting held in Abuja that the word Agrovest has been coined from two word meaning Agro from agriculture and vest from investment (Agrovest) .
37 boisterous young Nigerians would be selected from the 36 states and will be competing for a 60-day periods in a Agrovest reality TV show between the ages of 18 to 40.
He said that each of the 36 states, including the Federal Capital Territory, will have one representative each. Which will make a total of 37 boisterous young Nigerians that will be competing in the
Agrovest reality TV show.
He said Agrovest is an edutainment TV reality show’s that its objective is to change the narrative in the agricultural sector.The show is a comprehensive agriculture training, advocacy and mentoring program delivered on an entertainment platform.
“These representatives from each state will showcase creative ways of exploring the agriculture industry, commercial insights and more .
“ The representative from each state will live and work together as a team on various agricultural chores that would be given to them during the competition.
“ This is where the commodities association comes in ,they will be training the participants on various agriculture commodities and will also form part of the judges to select who emerges the winner(s)as the case might be,” he said.
He also said that the selected participants will be required to complete all of these duties tasks over the course of the 60 days period and the winner will walk away with a N20 million cash reward and other consolation prizes that we will shortly disclose soon.
“ The idea is an effort to support our efforts in the food sector, innovation, and food security narratives across the country, shifting old viewpoints and making agriculture really appealing. Thereby gaining youth participation in agriculture,” he added.
“ This is in alignment with the President’s vision to ensure food security and the food crisis we have in all over the world.
“ I commend the support and commitment of the stakeholders including the Ministry of Agriculture and all our partners who are working day and night to make this project a reality.
The Presidents of various commodities including soursop, bamboos ,sesame were present at the first stakeholders meeting held in Abuja.
The Office of Senior Special Assistant
to the President on Humanitarian Affairs and Poverty Alleviation ( HAPA) are in Collaboration with AgroVest TV Reality show.
Others partners are the Ministry of Agriculture, commodity association and other agriculture stakeholders across the country and globally.
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